Applied Behavior Analysis (ABA) is more than just a therapy for autism—it’s a science that can transform lives across all populations. In this episode, Dr. Scott O’Donnell, PhD, joins Tim Zercher to share his journey into ABA, tackle common misconceptions about the field, and offer insights on preventing burnout for ABA staff. Plus, he dives into how behavioral science can inform marketing strategies and client growth.

If you’re in behavioral health, leadership, or marketing for ABA, this episode is packed with practical takeaways and a fresh perspective on the power of ABA.