Did you ever find yourself humming a tune from an advert long after it aired? In this fun and nostalgic music feature, musicologist Dr Sheldon Rocha Leal joins Phemelo in studio to unpack the power of music in advertising. From Marvin Gaye’s Heard It Through the Grapevine to Lira’s Feel Good and Michael Jackson’s Billie Jean, they explore why these songs stick with us, how they shape brand identity, and what makes a track perfect for the small screen. Kayafm