The Brand Called You

Dr Sudeendra Thirtha Koushik, VP, IEEE Technology & Engineering Management Society


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Dr Sudeendra Thirtha Koushik, VP, IEEE Technology & Engineering Management Society
  • Sudeendra Koushik (Vice President, IEEE) is the Chief Innovator and Cofounder of PRASU, a unique consulting company.
  • He advises major companies, such as Bosch, Continental, General Motors, Mercedes Benz, and Volvo, on delivering innovation by developing innovators. 
  • Podcast
    Overview

    Sudeendra’s journey spans science, innovation, entrepreneurship, art, and acting. From filing patents to mentoring global teams, he shares how curiosity, creativity, and a stretch mindset drive human potential and shape the future of innovation.

    00:09- About Dr Sudeendra Thirtha Koushik
    • Sudeendra Koushik (Vice President, IEEE) is the Chief Innovator and Cofounder of PRASU, a unique consulting company.
    • He advises major companies, such as Bosch, Continental, General Motors, Mercedes Benz, and Volvo, on delivering innovation by developing innovators. 
    • 28:44- What qualities or techniques drive innovation?
      • Gain knowledge, apply it, and share it to turn confidence into conviction.
      • Innovate in areas that matter for impact, increasing the chance of success.
      • Observation, experimentation, and value articulation, combined in diverse teams, drive sustainable innovation.
      • 36:39- What are the key attributes that make someone a successful innovator?
        • Diverse experiences across different fields keep an innovator challenged and adaptable.
        • Practical application of knowledge, not just theoretical understanding, is essential.
        • Continuous learning and hands-on experimentation distinguish successful innovators.
        • RESOURCES:

          Learn more about Dr Sudeendra Thirtha Koushik: LinkedIn

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          Profile
          • Sudeendra Koushik (Vice President, IEEE) is the Chief Innovator and Cofounder of PRASU, a unique consulting company.
          • He advises major companies, such as Bosch, Continental, General Motors, Mercedes Benz, and Volvo, on delivering innovation by developing innovators. 
          • The post Dr Sudeendra Thirtha Koushik, VP, IEEE Technology & Engineering Management Society first appeared on TBCY.

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