Dr. Susan G. Friedman, professor emeritus from the Department of Psychology at Utah State University is well known among the zoological community for her expertise in behavior change and learning. She consults for a variety of animal organizations and facilities, is a frequent speaker at professional meetings, and her written work has been translated into well over a dozen languages. According to her website, BehaviorWorks.org, the behavior of individuals is always the study of one. She discusses the importance of providing choice to animals and how we can infer what animals are thinking or feeling by their observable behavior and the context in which it occurs.

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