More than ever before, companies need to innovate to stay ahead of their competitors and give their customers the next 'big thing'.
In this Business Breakfast, Dr Gottlieb outlines the successful use of a Service Design process as a proven alternative to developing innovative services.

Dr Udo Gottlieb - Developing Innovative Services: Future Proofing your Business

A podcast series exploring corporate communications, international business, marketing and public relations featuring dialog from academic faculty and influential industry experts. 
			
			This thought leadership series explores perspectives on current events, research developments, analysis of industry trends and perspectives on popular topics. * The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of QUT AMPR or its affiliates.

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Covid-19 has had a devastating impact on Australian businesses, who are now looking for alternative ways to generate revenue. Consumer motivation plays a paramount role in spending decisions. Dr Frank Mathmann discusses cutting-edge research on how businesses can measure and affect customer motivation to increase spending.

Why we buy: some practical tools to encourage consumer spending

Organisational storytelling is traditionally understood as a way that organisations engage stakeholders and influence them to believe in and support the achievement of organisational goals. Dr Anne Lane and Shawn Callahan challenge the traditional perspective on storytelling.

Engagement through storytelling: flipping for success

(Transcript) Engagement through storytelling: flipping for success

How do you create an innovative product or service which surprises and delights while still being user-centred? QUT's Professor Rebekah Russell-Bennett and PwC's Anna Dixon are Brisbane's authorities on product and service innovation.

Dr Udo Gottlieb - Developing Innovative Services: Future Proofing your Business

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