Zibby interviews Yale scientist, Dr. Zorana Ivcevic Pringle, about THE CREATIVITY CHOICE, a groundbreaking guide for harnessing creativity and transforming ideas into impactful action. Dr. Zorana dispels the misconceptions surrounding creativity (it’s not just for artists!) and then explains why people often hesitate to act on their ideas. She emphasizes the importance of starting small, making creativity a repeated choice, and building confidence through action, not perfection.

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