How to be a CEO

Dragons' Den's Sarah Willingham: Starting a hospitality company in lockdown


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Sarah Willingham is the founder and CEO of Nightcap, a company with the aim "to build Britain's biggest bar group". The former Dragon's Den star set it up in 2020, when the country was in lockdown, and describes how her broker asked if she'd "gone mad". 


In this episode we talk about:


•Why opening in the pandemic was the right time 

•How brilliant people will “fill up brain space for you” to concentrate on your business

•The difference between a “career path” and a “life path”

•What is the “Cocktail Test”? 

•How Nightcap’s using a major investment to take advantage of rent prices 

•Why the “fun element” of being a CEO has to be important

•How the hospitality industry “positively impacted” people’s health after the lockdown


Find us on Twitter #HowToBeACEO


For more business news, interviews and analysis pick up the Evening Standard newspaper, or go to standard.co.uk/business 



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How to be a CEOBy Evening Standard