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He’s one of the most polarizing voices in the roofing industry — depending on who you ask, he’s either the watchdog this business desperately needs or a drama magnet who won’t shut up. But love him or hate him, Dmitry Lipinskiy has made damn sure nobody ignores him.

From building and selling his own roofing company to launching Roofing Insights and Directorii, Dmitry’s mission has been clear: expose the fakes, hold people accountable, and clean up an industry that’s gotten too comfortable looking the other way.

In this conversation, Eric and Dmitry get raw about calling out corruption, dealing with haters, what really drives him, and why doing the right thing sometimes looks like starting a fight. They also hit on ego, coaches, CrossFit, and what it means to be truly authentic when the whole world’s watching.

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