Most organisations start transformation in the wrong place. They buy platforms, reorganise teams and jump straight into delivery without understanding their products, processes or data. In this episode, Lucy Lynch sits down with Brian Smith, a PLM specialist with decades of experience across aerospace, defence, automotive and electronics, to explore why Product Lifecycle Management is the foundation that makes transformation possible.

If you are a leader about to begin a major transformation, this conversation will help you pause, think and start in the right place.