Lucy Lynch speaks with Emma Corbett, a long‑time voice for people‑centred data governance and Omniadigitals newest Associate. Together they unpack why governance is still misunderstood, how organisations can move from policing to empowering, and why psychological safety is the foundation for any meaningful data change.

In this episode Chief of Staff Lucy Lynch interviews Ruth Clarke, Managing Partner at Six Agency, to explore how storytelling accelerates organisational change. They discuss why leaders must act as sense‑makers, how to turn data into meaningful narrative, and the role of clarity, communication and culture in successful transformation.

 This episode covers:

• storytelling in leadership
• data‑driven decision‑making
• organisational transformation
• employee engagement and culture
• the Six transformation toolkit
•  Perfect for leaders, HR professionals, transformation teams and anyone shaping the future of work.

At Omniadigital, we talk a lot about the invisible forces that shape how organisations work, the behaviours, the processes, the assumptions. Susan Walsh tackles the same problem from a different angle: the messy data that quietly drives bad decisions. Together, we’re exploring what happens when you fix the foundations. We are super excited to have The Classification Guru be part of our business products and services line.

Rebel Hive co‑founder Becks Herbert joins Lucy Lynch for a powerful conversation about positive disruption, purpose‑driven systems, and what really happens when teams work hard but not in the same direction.

Becks shares the formative experiences that shaped her approach to service design, why friction isn’t the enemy, and how organisations can build the psychological safety and muscle needed to navigate real change.

From young carers and halfway houses to queen bees, MacGyver moments, and the messy reality of leadership, this episode dives deep into what it takes to align people, purpose, and progress in a world moving faster than ever. And this is exactly where Omniadigital comes in, translating that clarity of purpose into the data, AI, and digital foundations that organisations need to actually deliver on the change they envision.

In this episode, Lucy Lynch sits down with Katy Goobler co‑founder of Rebel Hive, to explore why the future of work demands a different approach, and how organisations can thrive when people, purpose and process are truly connected.

Katy shares her journey through senior roles in data, analytics and education, the origins of Rebel Hive, and the powerful partnership she’s built with co‑founder Becks Herbert. Together, they unpack:

Why transformation succeeds or fails in the space between teams

How Rebel Hive’s “marriage counselling for business” helps organisations reconnect

The role of curiosity, resilience and lived experience in modern leadership

What Katy discovered during her MBA research on AI readiness

Why learning in practice is the real engine of change

It’s an inspiring, human conversation about positive disruption, collaboration, and building organisations that work differently - because the future does too.

Transformation is an inside job, it's primarily about people and process.

In this episode of the Omniadigital Podcast, Lucy Lynch sits down with Dr Heather Wade, a seasoned data and analytics leader with 20 years of experience. Heather shares insights on why successful transformation isn’t just about technology; it’s about people, culture, and trust. They explore the critical role of data governance, risk management, and psychological safety in driving change, and discuss how organizations can prepare for the future while embracing AI responsibly. This conversation is packed with practical advice for leaders navigating the fast-paced world of data-driven business.

In this episode, Lucy Lynch sits down with Robin Miller, co‑founder of 8GG, to unpack what practical data governance really looks like. Forget tick‑box compliance, Robin explains how organisations can align governance with business strategy, build trust in their data, and prepare responsibly for AI and advanced analytics.

They explore why data quality problems often stem from culture rather than technology, how to empower data owners and stewards, and why communication, transparency and team dynamics matter just as much as frameworks.

If you're wrestling with messy data, unclear roles, or the rise of AI, this conversation

offers grounded, experience‑driven insight you can use right away.

In this episode, Lucy Lynch is joined by Samir Sharma, Founder of Datazuum, to unpack why so many data and AI initiatives fail to deliver real business value.

Samir shares his back story from a pivotal moment early in his career when a CEO asked the simple but powerful question, “What am I going to get from this?”  - to building a consultancy focused on outcomes, not technology for technology’s sake.

Together, Lucy and Samir explore:

• Why data and AI programmes fail when they’re disconnected from business strategy
• The danger of prioritising outputs (dashboards, tools) over outcomes (decisions, value)
• How starting with business questions, decisions, and measurable objectives changes everything
• The role of culture, change, governance, and data quality in sustainable success
• Why AI should be treated as an enabler, not a silver bullet. And where organisations are getting it wrong

The conversation also dives into Samir’s Data & AI Strategy Canvas, the thinking behind his new book, and why leaders must move from hype-driven experimentation to deliberate, metrics-led execution.

The key message: Data and AI aren’t about being more advanced, they’re about being more intentional.

 In this episode of the Omniadigital Podcast, Lucy Lynch sits down with data leader Tina Salvage to explore her journey from a childhood dream of forensic archaeology to a career spent excavating insights within complex organisations. 

Tina shares how she navigated banking, digital transformation, and global data governance; and why soft skills, clear communication, and understanding the business story behind the data matter more than ever. A sharp, human centered conversation about what it really takes to make data meaningful.

Many technical leaders are promoted for being brilliant problem solvers, then are quietly left to figure out people leadership on their own. The result is familiar: overwhelm, reactivity, late-night replaying of meetings and a constant fear of being “found out”.

In this episode of the Omnidigital Podcast, Lucy sits down with leadership coach and former NatWest data director Alex Patience to explore what really happens when technical experts step into management. Alex shares his own story of becoming an “accidental leader”, the coaching conversation that changed everything, and the patterns he now sees across data and tech teams.

They talk about imposter-like feelings, perfectionism, constant transformation, introverts in loud meetings, and the myth that leaders should know everything before acting. Alex offers simple, practical shifts you can use straight away, from asking better questions to creating psychological safety and getting the best from quieter voices.

If you lead in a data or technical environment and feel you’re carrying too much on your shoulders, this conversation will help you see alternative ways to lead without burning out.