Shaz is with Drayton Bird, who teaches the masters of marketing about direct marketing. It’s said that what Drayton doesn’t know about direct marketing isn’t worth knowing and he shares some great advice and practical tips about marketing in this in-depth episode.

It’s all about how to get people’s attention and once you have their attention how you get them interested and when they are interested convincing them you are telling them the truth and getting them to reply. Drayton explains how any business can achieve this if they understand direct marketing because ultimately human nature doesn’t change the only change is how the message is delivered.

  

KEY TAKEAWAYS

• There is only one source of profit in a business -  your customer, so it’s important to make your customer the focus of everything you do.
• You have to do everything you can to reach your potential customers.
• It can be a small thing that can make a difference.
• Look at your competitors and see if there is something small that you can do better or differently.
• What is happening to the messages you are sending out – this has to be tracked and analysed. You need to know about every aspect of your business, what’s working and what’s not.
• It’s all about asking questions all of the time to everyone.
• When people haven’t paid for something they see it as having no value. When they have paid for something they are then a customer.
• The first aim of any business is to not make a loss. Businesses fail not because they lack ideas but because they don’t measure and track. The database in any business is a core asset.
• Marketing is just getting people’s attention offering them something irresistible, convincing them you are telling the truth and asking them to reply.

 

BEST MOMENTS

‘Always look at what your competitors are doing’

‘Human nature doesn’t change it’s only the method of delivering the message’

‘To who are you offering what ultimate benefit?’

 

VALUABLE RESOURCES

[email protected]

[email protected]

 

ABOUT THE HOST

Shaz Nawaz is a serial entrepreneur; he owns five thriving businesses in diverse sectors.

Shaz is committed to helping business owners build successful businesses. Having conducted over 3,000 business growth consultation he has helped his clients generate millions in additional profits. His purpose is to inspire business owners to build businesses that are hugely profitable and sustainable.

He is a huge advocate of having multiple streams of income. He has written a number of business books and regularly contributes articles to mainstream media outlets.

You can find Shaz on:

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