Dreading Sundays

This episode is for my south-east Asian people.

Bibi the Link Builder runs an agency that specialises in only link-building (link). But instead of talking about links, Bibi shares her approach to hiring overseas talent.

This is a topic close to my heart because most agencies and companies tend to hire offshore to save costs and treat their hires as cheap labor so when Bibi agreed to come onto the show and be very open about her hiring process.

Follow and connect with Bibi Raven on LinkedIn.

Chloe Smith is a SEO Manager at UK agency Blue Array. In this episode, Chloe talks about her fear and concern that her career progression would be negatively impacted due to her disability and having to take significant time off.

Chloe walks us through a very vulnerable time and how her conversation when with her line manager, in particular, her anxiety prior to the conversation and how the business responded.

I ask Chloe for her guidance and advice re: menstrual health (25-min mark).

FYI, Chloe presented on this exact topic at BrightonSEO and you can grab the slide deck on Slideshare.

Follow and connect with Chloe on LinkedIn and Twitter.

Carving out a career in content that is financially stable is difficult and this is why George Nguyen shares his insights and tips based on his professional experience.

Moving countries and finding employment is never easy, especially when you don't look like and sound like everyone else.

"SEO is super approachable and you can transfer a lot of the skills you learned previously."

Hear how Dhriti used her background in English and American literature landed her an internship with MindShare and thus launched her career in SEO.

Dhriti is a member of the Women in Tech SEO community run by Areej Abu Ali.

The idea of #DreadingSundays was born after a rather frustrating job application process. As someone who had worked in just one agency role, going in-house required an entire set of different language and nuance appreciation.

I could do the work - I had done the work - but how do I interview well?

This is why I had to have Tom Critchlow on the show. Creator of the SEO MBA course, Tom knows a a thing or two about helping others progress in their careers through stakeholder management, leadership and effective communication.

In this episode, Tom explains what the difference between job titles mean, why they're important, and how you can expand your awareness of what is happening in the digital marketing job market through your network.

Having moved to Canada 4 years ago, Kristina Azarenko, as you can tell from her name, is an immigrant. And as an immigrant, there are many challenges to landing a job or earning a living.

Most known for her technical SEO and her free Chrome extension (SEO Pro Extension), Kristina answers my question of what separates a SEO freelancer from a SEO consultant.

In this episode, you'll hear how much I charge as a day rate for SEO consulting and Kristina adds her commentary on why hourly billing as a consultant is a bad idea.

Win Shi Wong is a Malaysian born full-stack digital marketer living and working in Toronto, Canada.

What this means is that they do everything in marketing. This includes working a lot in spreadsheets, SEO, direct email marketing, social media, paid, content strategy, design in Figma, write JIRA tickets – you name it, Win Shi does it.

This episode is one of my favourite chats because we both open up about what it is like being Asian, growing up in a western environment, not seeing ourselves represented on the stage, and the challenges we have faced being Asian in the workforce.

In other words, I don’t hold back.

You can connect with Win Shi via:

• Twitter

• LinkedIn

Read the full summary here - https://www.danielkcheung.com.au/dreading-sundays/win-shi-wong/

After writing 40x 300 word articles per day, Billie got burned out from being a content writer. This spurred her to pursue an SEO track within the agency and she shares what this transition looked and felt like.

Billie is now the Learning & Development Manager at The SALT Agency. Prior to this she was a SEO Manager and before this, she was a project manager and before this, Billie was an obituary writer.

In this episode, we dive into SEO career progression (agency-side) and what different job titles mean and how you can carve out your area of specialism as an individual contributor if you're not necessarily someone who wants to take on a leadership and mentoring role.

When I learned that Jamar is a classically trained writer, I had to ask him to dig deep and provide actionable advice for writers to improve their earning potential.

Jamar Ramos is an agency owner (Crunchy Links). In this episode of #DreadingSundays, he opens up about how he reacted to COVID, losing a ton of clients (read: revenue) and how he turned to alcohol.

He shares how stressful a previous agency role was and how a particular experience propelled him towards starting his own agency with his fellow co-founders.