In this heartwarming and eye-opening episode, I am joined by Helen Cummings;  experienced maternity nurse, baby sleep expert, and soon-to-be author...known affectionately as “The Baby Whisperer.” With over four decades of experience supporting new parents, Helen shares her gentle, no-tears approach to helping newborns (and their parents) find restful sleep and calm confidence.

Whether you're a new parent, pregnant with your first child, or running a business while juggling sleepless nights, Helen’s wisdom, warmth, and actionable advice are here to support you.

What You’ll Learn:

🍼 Why sleep is possible in the early weeks...and how to shape it gently
🧠 The power of preparing during pregnancy to ease anxiety and boost confidence
📖 A sneak peek at Helen’s upcoming book for first-time (and second-time!) parents
💬 How “What Would Helen Do?” became a guiding mantra for new families
🛌 The truth behind swaddling, sleep shaping, and balancing newborn routines
🌈 Supporting families through rainbow pregnancies and postnatal depression
💡 Why setting boundaries with visitors can be one of the best things you do as a new parent
📱 The role of online and remote support...having a baby expert in your pocket

Key Quote:
"You don’t get a rule book with a baby but you can get support, gentle guidance, and a way to actually enjoy those early days." – Helen Cummings

Who is Helen?

With over four decades of newborn baby experience and supporting families globally, my mission is to be a guiding hand for new parents and their babies, giving them the precious gift of sleep. I take pride in sharing my proven calm baby sleep approach, ensuring that both babies and parents get the sleep they need for the whole family to thrive. As a trusted expert and mother of four, I understand the joys and challenges of welcoming a baby into your life. It is a privilege to support parents during this special time.

https://yourbabysleepexpert.co.uk/

https://www.instagram.com/helenyourbabysleepexpert

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

In this inspiring episode of Dream Business Dream Life, I dive deep into the power of dreaming...not just having dreams, but daring to dream big. I share why dreaming is essential for creating a life and business you love, and why those wild, scary dreams are often the ones worth pursuing. But dreaming alone isn’t enough action is where the magic happens. Learn how to take focused, informed, and consistent action to turn those dreams into reality.

I also share a personal story about walking away from a 7-figure business to create a life on my terms; filled with freedom, family, and fun. If you’ve been sitting on a dream, this episode is your sign to start doing, not just dreaming.

Key Takeaways:

• Dreams are your compass without them, life drifts aimlessly.
• Big dreams will stretch you they grow you into the person you’re capable of becoming.
• Your dream isn’t just for you it has the power to inspire and impact others.
• Dreams without action are just wishes it’s the right, focused, and consistent action that brings dreams to life.
• Comfort zones don’t build extraordinary lives. If your dream scares you, you’re on the right path.
• Favourite Quote: “Vision without execution is hallucination.” – Thomas Edison

This Week’s Challenge:

👉 What’s one dream you’ve been quietly holding onto?
 👉 What’s one small action you can take this week to move closer to it?

Remember: Dream and DO.

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Welcome to another episode of Dream Business Dream Life...today I'm getting right into something that makes or breaks your business: your messaging.

Before you roll your eyes at another marketing buzzword, stay with me because this one matters. Your messaging is the bridge between what you do and the people you want to help. And if that bridge is wobbly, confusing, or just plain vanilla? No one’s crossing it.

In this episode, I’m breaking down:
 ✨ Why clarity converts (and confusion repels)
 ✨ The Ronseal rule for messaging (no fancy words, just clear ones)
✨ Why being niche is your superpower
✨ How to make your messaging sound like you (and not like ChatGPT or every other marketer online)
✨ The number one thing your audience needs to think when they read your content

If you’ve ever thought, “I’m posting loads but nothing’s happening,” this is the episode you need.

🛠️ Plus: I give you a task to check your own messaging today. 

Ready to work on this properly with someone who actually gets it? You know where to find me.

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

In this episode, I’m diving into something that has the power to completely shift how you grow your business, how you show up, and honestly…how you feel about your business and life every single day.

I'm talking about why we keep doing things we don’t even enjoy (yes, even in business), how that might be the thing slowing your growth, stealing your energy, and keeping you disconnected from what you’re actually here to do.

And don’t worry, this isn’t just theory...I’m giving you practical strategies to help you break that cycle too!

What I cover in this episode:

• Why conditioning and the need for approval keeps us stuck doing things we don’t enjoy
• How identity and fear play a role in keeping us doing all the things (even when they feel heavy)
• Why “everyone else is doing it” energy leads to frustration, burnout, and procrastination
• Why misaligned action doesn’t just feel bad...it’s actually inefficient for growth
• How to do a simple audit of your business to see where your energy is leaking
• Why building your business from your strengths is the fastest path to success
• The difference between aligned discomfort and forcing strategies that just don’t fit
• How to start creating systems that support what you love (and ditch what you don’t)

Your challenge this week:
✨ Identify one thing in your business that you don’t enjoy and that’s not actually producing results.
✨ Decide whether you can stop it or do it differently...and then go make it happen.

Remember, growth doesn’t come from more effort...it comes from the right effort.

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Ever been faced with a situation you simply cannot resolve because you have no idea how to handle the difficult conversation needed.

You are definitely not alone in that!

In this episode I'm joined by Eve Stanway, a divorce and breakup coach, psychotherapist, and author of the book 'Conversations at the Shoreline.' 

We dive into the inspiration behind Eve's new book, which offers guidance on handling difficult conversations effectively. 

Eve shares her tips on the importance of open communication, especially during divorce and family upheaval, and talks about the common issue of silence used as a form of protection. 

She also introduces her concept of the 'Magic Three' for handling tough conversations...clarify, communicate without blame, and correct through repetition. 

Whatever difficult conversations you are faced with you do not want to miss this one!

Who is Eve?

Eve Stanway is a divorce and breakup coach, psychotherapist, and author of Conversations at the Shoreline. With over 25 years of clinical experience, she helps individuals and parents navigate separation, difficult conversations, and emotional overwhelm with calm, clarity, and confidence. Her work bridges psychology, philosophy, and real-world communication tools to support healthier relationships and stronger boundaries. Eve works internationally via Zoom, offering coaching, courses, and therapeutic support. She is a regular media contributor and speaker, known for her warm, grounded presence and practical wisdom. Based in London, she lives with her two children and their beloved Border Collie, Skye.

Find out more:

https://www.evestanway.co.uk/links/

Buy Conversations at the Shoreline:

https://www.amazon.co.uk/Conversations-Shoreline-Navigate-Toughest-Confidence/dp/1917534027/

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Today, we’re diving into a topic that so many business owners wrestle with...change. Whether it’s a full pivot, a subtle tweak, or a natural evolution, knowing when and why to shift direction in your business can make or break your success.

In this episode, I explore:

• The difference between changing, pivoting, and evolving and why it matters
• The biggest mistake I see entrepreneurs make: “niche flicking”
• Why changing your business model too often (or not often enough) sends mixed signals to your audience
• The importance of making intentional, data-informed decisions not reactive ones
• How to know if the problem is your niche, your marketing, or your messaging
• The role of alignment in sustaining momentum and attracting the right clients
• Why tracking your data and staying tuned into the market is non-negotiable

💡 Key Takeaway:

Change is essential, but it must be intentional. Don’t pivot because you’re frustrated or comparing yourself to others. Pivot because your data, your market, or your personal alignment tells you it’s time. Evolving is not about starting over... it’s about building on strong foundations with clarity and purpose.

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Hayley did not set out to start a business...she just knew that her senior role in corporate was not what she wanted.

Fast forward to today and Hayley not only runs an accountancy practice from her off grid farm in Derbyshire, she also supports business owners to launch, grow & scale by utilising their finances the right way!

In the episode we discuss:

• Why being an accountant did not make it easier to start a business
• How the mindset shift from corporate to business owner was a big lesson
• The difference between managing your finances at start up stage and managing them at the scale stage of business
• How you can make your money work better (including the mistakes many make)

Hayley shares lots of tips around not only managing your money but managing your money mindset too.

Who is Hayley?

Hayley Baxter, Founder of Corbar Accounting, also known as the off-grid accountant.

Hayley is a business owner, qualified accountant, and business strategist.
After working for many years as part of the in-house finance team for the UK’s 4th largest contract catering company, in 2019 she spread her wings and set up her own business supporting small business owners with their business finances.

Hayley has a great desire to make accounting simpler for business owners, to really help them to understand the financial leavers that can help drive their business forwards and to get them looking at their numbers twelve times a year, instead of just once a year! And ultimately to help them live the life they dream of.

Hayley lives in Derbyshire on a small holding with her husband, two gorgeous Golden Retrievers and a springer spaniel, a cat, three Geese and many chickens.

Connect with Hayley:

https://corbar.uk/  

https://www.linkedin.com/in/hayley-baxter-82390047/   

@theoffgridaccountant

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Can you believe it? Dream Business Dream Life is officially ONE! That’s 55 full episodes, 3 bonus ones, and a trailer that kicked it all off. And no, I haven’t counted the hours of recording, editing, and uploading...but trust me, it's a lot!

In this special birthday episode, I’m looking back at my first year as a podcaster. What I’ve learned, what I’ve loved, and what I definitely won’t be doing again 😅

If you’ve been here since the start, you’ll remember how quickly this show went from idea to live. (Okay, it took me two years of thinking and two weeks of doing... classic Emma move)

🎙️ In this episode, I chat about:

• Why launching messy is better than never launching at all
• How I kept my tech simple (hello Zoom, GarageBand & Buzzsprout)
• Why you don’t need a big budget or a fancy studio to start
• The truth about promoting your podcast and what I’ve learned
• My favourite parts of podcasting and the moments that stressed me out
• What I’ll be doing differently (and better) in year two

💡 My biggest lessons?

• Done is better than perfect...get it out there and improve as you go
• Stay ahead of your content to avoid last minute panic uploads
• Repurpose, repurpose, repurpose...your episodes are a goldmine
• Keep it fun and short if that’s your style (it’s definitely mine)

💌 A huge THANK YOU

To all my incredible guests, my lovely sponsors, and most importantly...you, my listener. Whether you're walking the dog, making dinner, or sneaking in some “me time,” the fact that I’m in your earbuds is not something I take lightly.

So, here’s to the first year and to what’s coming next!

Happy birthday Dream Business Dream Life—cheers to you 🥂

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

You’ve signed up, showed up, and done the work...so why does it still feel like nothing’s clicking?

In this truth-bomb of an episode, I’m calling out the reasons why all those courses, freebies, and masterclasses still haven’t given you the consistent results you're craving and spoiler alert: it’s not because you’re doing it wrong.

We’ll talk about:

• Why cookie-cutter strategies don’t work
• The difference between learning and avoiding
• How to stop chasing clarity and start creating it
• The three things to focus on instead of 'just one more course'

💡 Key takeaway:
You don’t need more information...you need aligned, simplified action that makes sense for your business, your values, and your goals. Let’s strip it all back and rebuild in a way that actually fits you.

Tune in for a dose of honesty, a bit of a wake-up call, and permission to stop overthinking and start doing things your way.

If you loved today's episode then make sure you leave a review.

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Ever found yourself deep-cleaning the kitchen or booking a holiday when you should be working on your business? You’re not alone...and you’re not lazy.

In this episode of Dream Business Dream Life, we’re busting the myth that procrastination means you don’t care or aren’t cut out for success. I’m diving into why it happens, how it sneaks into our business routines (hello, Canva rabbit holes and endless course-buying), and most importantly...how to overcome it with practical, brain-friendly strategies that actually work.

You’ll learn:

• Why procrastination is not about poor time management
• The hidden fears that keep you stuck
• My go-to tools like the Power Hour, 2-Minute Rule, and accountability hacks
• How perfectionism disguises itself as 'being productive'
• Simple ways to make progress feel easier and less overwhelming

Big takeaway: Procrastination is just a habit...one you can shift. Start small, stay curious, and keep moving forward. You've got this!

🎧 Tune in and take your next tiny step in business...starting now.

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy