From making churros and selling cars to running a 10-year e-commerce and marketing agency, Will Castillo has built multiple businesses by mastering systems, automation, and clarity.
In this episode of Dream Start Own, host Edgar “The Connector” Salgado dives into Will’s journey—from fraternity life and early marketing to building funnels, leading AI automation projects, and helping entrepreneurs gain clarity in their business messaging.
What you’ll learn:
How Will went from selling churros to building an e-commerce agency
The power of funnels for real estate, e-commerce, and personal branding
Using AI automation tools (Gemini, ChatGPT, Manis) to scale productivity
How to simplify your systems and messaging for business growth
Why collaboration beats competition in today’s business world
Insights from the Owners Club, AI community, and system builders like Heather & Jamie
00:00 – Preview
01:00 – Meet Will Castillo: From churros to entrepreneurship
03:00 – Running a 10-year e-commerce ads agency
05:30 – Funnels explained: turning traffic into action
07:00 – Social media traffic and automation strategies
09:00 – Helping entrepreneurs gain business clarity
11:00 – The Owners Club & collaborative community
13:00 – How Will discovered real estate and Subto
15:00 – Lessons from W-2 life and early failures
18:00 – Will’s “Mount Everest” — helping 10 000 investors scale
20:00 – Partnerships, networking, and collaboration
24:00 – AI tools: Gemini vs ChatGPT vs Manis
27:00 – E-commerce, Shopify, and digital funnels
30:00 – Platforms for scaling – Clavio, WooCommerce, FBA
34:00 – Building systems that actually save time
40:00 – AI community & learning curve
45:14 – Find Me
46:04 – Work With Me
📲 Connect with Will Castillo:
📸 instagram.com/itswillcastillo
📘 facebook.com/wcasth
Eight Sleep – https://refer.eight.sl/edgardsalgado2
👉 Don’t forget to 👍 like, 💬 comment, 🔔 subscribe, and share if Will’s story inspired you!
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Instagram: /@edgartheconnector
TikTok: /@edgarsrei
► Join The Subto Community for Life & Learn Creative Finance from Pace ✌🏼
https://join.nre.ai/mQ9T9vZ
► Learn How to Make Money on Other People’s Deals with the Gator Method
https://join.nre.ai/mQBDJK5
► Get the tools I use for productivity
https://linktr.ee/EdgartheConnector
🚧🚧🚧 DISCLAIMER 🚧🚧🚧
We are not a CPA, attorney, insurance, contractor, lender, or financial advisor. The content in these videos shall not be construed as tax, legal, insurance, construction, engineering, health & safety, electrical, or financial advice and may be outdated or inaccurate; it is your responsibility to verify all information yourself. This is a YouTube video for entertainment purposes ONLY.