Collective Hindsight

Dreamdata founder Steffen Hedebrandt on why marketing attribution matters, building your first marketing strategy and finding first customers


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Steffen Hedebrandt is the CRO & Co-Founder of Dreamdata, a revenue and marketing attribution platform. 

Steffen has spent several years in marketing leadership at companies like Airtame and Upwork, and is now leading all commercial activities with his company, Dreamdata. 

In this episode you'll learn how startups can become more data driven in their marketing strategy and how to build your initial growth engine. 

You'll also hear how Dreamdata initially came up with the idea for their MVP and found product-market fit.

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Collective HindsightBy Daniel Bakh