Dreamers & Doers

Have you ever wondered how or where people came up with the name for their business? Are you stuck for ideas on what to call your own business? Here we talk to several different business owners and entrepreneurs who explain how they named their business, what their business name means and what they considered when thinking about their brand. Some great business inspiration to help you come up with your own business name for your freelance or self-employed career and business.

In this episode I talk to Nik Speller, head of campaigns at influencer marketing agency Influencer.

We talk about:

- Why effective influencer marketing campaigns are as much about creativity as they are numbers

- Issues around social media fraud

- What PRs, marketers and brands can do to practice due diligence

- Rules and regulations around influencer marketing

- Measuring the impact and success of digital marketing

- What the future holds for influencer marketing

In this episode you’ll hear from Elena and Ryan – a couple who live and work together on a boat.

They both freelance, offering content marketing and web development through their business Sea Wolf Digital, while sailing around Europe. 

We discuss:

- How they went from full-time employment on dry land to freelancing at sea

- The practicalities of living and working on a boat

- The realities of living a digital nomad lifestyle

- Advice for other self-employed people who want to travel and wor

In this episode you’ll hear an interview from Sara Tasker, the photographer, writer and creative coach from Me & Orla and the Hashtag Authentic podcast. The interview was recorded live at the Creatives Unhooked event held in Manchester in April 2018.

We talk about:

• Creating content and building audiences on Instagram

• Social media algorithms vs creativity

• Mindset around money and success

• Breaking traditional business rules

• Influencer marketing

• Building a creative busi

In this episode, I speak to Kate Toon, queen of SEO and all-round wonderful misfit entrepreneur.

We talk about: 

- Ditching the 9-5 and going self-employed

- Diversifying when you’re a service-based business

- The truth about ‘passive’ income and running a successful eCourse

- Saying yes and no to the right sort of opportunities

- Following your interests and passions vs planning and profits

- Content marketing

- The importance of taking time out

- Dealing with copycats