Here’s a snapshot of a few things we talked about…
Who is the Clark Kent, When It Comes to Taylor Welch? [00:01:19]
First Business That Taylor Created with Six Figure Potential [00:04:23]
If He Started Over Again, Will He Still Start with Freelance Copywriting? [00:08:57]
When Did Funnels Come into Play for Him? [00:13:10]
Does He Still Focus as Heavily on Emails as He Did Before? [00:15:29]
If Someone Has a Product to Sell, What Should be Their First Step? [00:16:40]
What Does the Process of Launching a New Business Look for Him? [00:17:43]
How To Analyze and Find Out if Something is Worth Your Time? [00:19:31]
Why Did He Decide to Get Out of the Webinar Game? [00:22:22]
Low Ticket vs. High Ticket Model [00:24:41]
His Businesses That Are Based Off of People Versus Based Off of Products? [00:27:27]
Why Did He Decide to Partner Up with Chris Evans? [00:29:36]
Is Taylor Still Mentorship Heavy? [00:30:51]
Is Taylor Inspired by Any of the New Success Coaches? [00:32:26]
Does He Consider Himself a Generalist? [00:36:28]
Does He Think Jeff Bezos is a Specialist? [00:38:50]
How Many Books Does He Read? [00:40:21]
How Does He Filter Which Content to Consume? [00:42:20]
Does He Use Pen and Paper or is Everything Electronic? [00:44:45]
Books He Would Recommend to Someone Starting Out and Best Book That He Has Read in 2021 [00:45:41]
One Thing He Wishes He Had Implemented Sooner to Accelerate His Journey? [00:47:56]
His Advice for People Looking to Take Action [00:52:06]
In This Episode, You’ll Learn:
In this episode, Casanova and Taylor talk about his journey and how Taylor was able to build six, seven, and eight figure businesses.
Growing up, Taylor wanted to be in and work in church. When he achieved it, he didn’t like it. For him, building these companies, he didn't grow up as an entrepreneur. He didn't grow up wanting to sell stuff.
Now, with businesses set to make close to nine figures, his journey has been a wild ride. He believes in learning to appreciate yourself and appreciate the game in a way that's not outcome specific or outcome based.
He adds that with time you want to graduate to a space where you were playing the game for the love of the game and the rings are fun. Behind the scenes, you just probably find him showing up to work every day because he’s addicted to it, because it's fun.
Cas adds that we all had big dreams and big ambitions, and we didn't necessarily know that we were going to have to create the path, but we learned it along our journey.
Talking about the first business that Taylor created, he shares that it stemmed off of him helping his wife with some marketing for her hair stylist business. He started with the vision of replacing what he was making a month, while working at a real estate business.
What got me in the game was writing copy freelance. He developed a skillset for salesmanship and paid quite a bit of money at the beginning through mentorship. From 2014 into 2015, his business grew exponentially.
Then he met his business partner, and they started the agency that became known as Traffic and Funnels in September of 2015. By January 2016, they had hit six figures. From there, they built the team out, then built sales mentor, then built a real estate company.
If he had get started over again, Taylor said that knowing what he knows now, he would still learn copy, but he would probably skip past the whole, doing the copywriting for other people.
Taylor became good at copywriting after he purchased the Copy Hour course, where he had to write a direct response sales letter by hand, every day. He adds that there's no other skillset like that, if you have the ability to put together phrasing and persuasion, and do it in a way that's written.
One thing that he would change was to write copy for his own business, instead of other people. He further adds that the agency model is going to last, and if you start an agency, you're going to probably have good income for a really long time, if
