Shark Theory

Dress Like a Pharaoh, Lead Like One Too


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I wore a full Pharaoh costume to an Australia vs. Egypt World Cup match, not knowing who was playing when I bought the ticket, and it turned into one of the most unexpected lessons on identity I have ever lived. Within minutes of walking toward the stadium, Egyptian fans were high-fiving me, strangers were lining up for photos, and paparazzi were waving me down. What started as my mom's fun idea became a real-time demonstration that how you show up determines the environment you create around yourself. I want to challenge you to think about what identity you are actually embracing every single day, because the world can only respond to what you choose to put in front of it.

Key Takeaways
  • Your identity is largely determined by how you choose to show up, not just who you say you are privately.
  • Fully committing to the bit, whether a costume or a goal, is what makes others take notice. Wavering breaks the spell.
  • Asking yourself 'who am I today' is not a trivial question. It sets the standard for every interaction that follows.
  • Spurts of commitment are not enough. Consistent, unwavering dedication to your identity is what builds trust and credibility with others.
  • You may not own a country, but you carry the same potential for confidence and leadership that a king or queen would have. You have to embrace it.
Action Steps
  1. Write down the identity you want to project today, a leader, a closer, a builder, and then list three behaviors that person would show up with before you leave the house.
  2. Identify one area where you have been wavering on your commitments and make a decision right now to stay in character no matter how uncomfortable it gets.
  3. Ask yourself: if I had the full confidence of a king or queen, how would I handle my biggest challenge this week? Then act from that answer.
Notable Quote You have that royalty inside of you. You have to embrace it and rule accordingly.
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Shark TheoryBy Baylor Barbee

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