In this episode of the US Equestrian Open Podcast, we dive into the highly anticipated dressage launch for the 2024 season. With the first qualifier just two weeks away, Diarmuid Byrne is joined by Laura Roberts, Managing Director of US Equestrian Dressage, and Christine Traurig, US Dressage Development Coach, to discuss the transformative vision behind the US Open.

Laura shares the exciting plans for the series, from the upcoming qualifiers in Thermal to the grand finale in November 2025, and highlights the opportunity to elevate the sport leading up to the 2028 LA Olympics. Christine provides insights into strategic competition planning, the importance of freestyle in engaging fans, and the unique potential of the US Open to create unforgettable moments for riders, horses, and spectators alike.

Together, they explore the challenges of fan engagement, storytelling, and building an electric atmosphere for dressage in the US. Whether you're a rider, fan, or just discovering the sport, this episode will give you a behind-the-scenes look at what it takes to awaken the love of dressage and bring it to a broader audience.

🎙️ Key Topics:

• The vision and launch of the US Equestrian Open Dressage Series.
• How freestyle competitions can connect fans to the sport.
• The roadmap to building a fan base and engaging a home crowd ahead of the 2028 Olympics.
• Overcoming challenges and creating lasting moments in the sport.

Tune in for an inspiring discussion on how the US Equestrian Open aims to redefine the future of dressage!