Drew explains how 'Adaptive Selling' is the ability of a salesperson to change their communication style, the content of their pitch, and their overall approach while interacting with prospects, based on perceived information about the person or situation.

Using a personality framework can reveal how prospects want to behave, communicate, and make decisions, so adaptive selling techniques can be implemented, reinforced, and scaled throughout the sales entire organization.

At times when many continue to see selling as a numbers game those that can adapt and genuinely personalise are able to build better relationships and work with customers in a more meaningful way.

We talk about whether technology takes away sales skill or is a way of augmenting the human to do a better job.

Can a machine really understand how somebody thinks?

Learn more at: https://linktr.ee/fredcopestake

Link to Drew's book: https://www.crystalknows.com/book