In this episode, we dive into how QR codes are revolutionizing packaging, non-alcoholic beverages are making waves, and community networks are driving market success. 

Daniel Scharff is the CEO and founder of Startup CPG, a vibrant community supporting emerging consumer packaged goods brands. With a background in San Francisco's food tech scene, Daniel created a Slack community with over 20,000 members, offering resources and fostering collaboration. He hosts 100+ events annually and produces the Startup CPG podcast, sharing his insights from his experience as a former CEO of a beverage company. 

Daniel's unique approach to helping brands navigate the complex world of product development, market-entry, and supply chain logistics is driven by his firsthand experience as a former CEO of a beverage company. Daniel's innovative strategies and relentless drive to make dreams a reality have earned him a reputation as a visionary leader in the CPG community.

 

Key takeaways:

• Learn how QR codes are transforming packaging, improving traceability, and enhancing consumer engagement

• Understand the impact of the growing trend of non-alcoholic beverages on supply chain logistics and market dynamics

• Discover the crucial role of community support in helping emerging brands succeed in the competitive market

 

Timestamps:

[00:00] Welcome to Next Level Supply Chain

[01:32] Introducing Daniel Scharff, CEO and founder of Startup CPG

[04:18] The basics a startup would need to get off the ground

[06:26] Deciding on UPC vs. 2D barcode 

[12:42] Common supply chain issues and questions when building your startup

[14:12] How to ask and give critical feedback on your product

[17:47] What trends Daniel is seeing with small CPGs

[23:18]  Trends Daniel is seeing in 2D barcodes, specifically

[29:39] Daniel’s favorite technology right now

[31:32] Trend that has blown Daniel’s mind recently

 

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

 

Connect with guest:

Daniel Scharff on LinkedIn

Check out Startup CPG