In this engaging conversation, Andy Poe from Tastemakers discusses innovative approaches to consumer product testing, emphasizing the importance of understanding consumer behavior and the effectiveness of the intercept model. Andy shares insights from his journey in advertising to founding Tastemakers, highlighting the significance of engaging consumers in a friendly manner and the challenges faced in market research. The discussion also covers the importance of target demographics, sample sizes for statistical relevance, and real-world applications of consumer feedback in shaping product development. In this conversation, Andrea "Andy" Poe discusses the intricacies of sensory panels and market research, emphasizing the importance of targeted consumer feedback in product development. The discussion includes a case study on Neuro Bliss, a functional beverage brand, and explores the challenges of navigating claims and regulations in product testing. Andy also shares insights on the cost of market research, the value it brings to businesses, and the significance of consumer engagement in gathering meaningful feedback. The conversation concludes with reflections on the journey of entrepreneurship and the importance of persistence in achieving success.

In this engaging conversation, the hosts and guests explore the intricacies of branding, the importance of emotional connections in business, and the dynamics of partnerships. They delve into the unique concept of Brandartica, emphasizing exploration and adventure in branding. The discussion also highlights the significance of community building and the lessons brands can learn from iconic figures like David Bowie, particularly in terms of evolution and reinvention. In this conversation, the speakers delve into the intricacies of branding and marketing, emphasizing the importance of brand readiness, community building, and the need for honest feedback. They discuss the significance of trusting creative partners and the role of experiential marketing in engaging consumers. The conversation also highlights innovative marketing tactics that can create urgency and hype around a brand, as well as the distinction between a brand's identity and its owner's persona. In this engaging conversation, the speakers delve into the multifaceted nature of branding, emphasizing that a brand is not merely a product but an extension of the founder's identity. They discuss the importance of humor and community in branding, the necessity of personal branding for founders, and the significance of authenticity in building trust and relationships with customers. The dialogue is rich with insights on how to navigate the complexities of modern branding and the role of personal connection in business success.

In this conversation, Chynna Morgan, founder of Vidlo, discusses the importance of customer engagement through video marketing and the challenges she faced as an entrepreneur. She emphasizes the need for community support, the role of failure as a learning opportunity, and the significance of understanding one's audience. The discussion also covers the importance of user-generated content and analytics in driving brand success. In this conversation, Chynna M, the founder of Vidlo, discusses the importance of influencer engagement, the learning process from failures, and the dynamics of running a tech startup. She emphasizes the current trends in content creation, the potential of live streaming features, and the empowerment of content creators. The discussion also covers audience engagement strategies, the diverse applications of video content, and the significance of employee engagement through platforms like Vidlo. Chynna highlights the need for brands to leverage storytelling and provide a voice to their audience, especially in emerging markets like non-alcoholic beverages. In this conversation, Samuel Anderson and Chynna M, the founder of Vidlo, discuss innovative ways to capture consumer feedback through video testimonials and the importance of engaging with the audience to enhance brand development. They explore the global reach of Vidlo, its growth strategies, and the power of video in converting potential customers. The discussion emphasizes the need for brands to listen to their audience and adapt based on feedback, highlighting the significance of partnerships and technology in modern marketing.

In this engaging conversation, Mallory Patton, co-founder of St. Spritz, shares her journey from learning about the beverage industry to launching a successful direct-to-consumer brand. The discussion covers the challenges of distribution, the impact of influencer marketing, and the importance of product positioning in a competitive market. Mallory emphasizes the brand's commitment to quality ingredients and its unique identity as a true spritz in a can, distinct from hard seltzers. The conversation also touches on future innovations and the brand's expansion plans. In this engaging conversation, the speakers delve into the intersection of AI and emotional artistry, the excitement of launching a brand nationally at Target, and the strategic focus on retail success. They discuss the challenges of direct-to-consumer sales, the importance of community and brand ambassadors, and the realities of entrepreneurship. The conversation wraps up with insights on adapting to market changes and the future aspirations of the brand.

In this engaging conversation, Paul Cullen, former bassist of Bad Company, shares his journey from rock star to culinary expert and wine entrepreneur. He discusses his passion for cooking, the unique in-home dining experiences he offers, and the challenges of navigating the wine industry, including tariffs. Paul also highlights his philanthropic efforts through the Paul Cares Foundation, which supports young adults in the culinary arts. The conversation culminates in a musical performance, showcasing Paul's enduring love for music.

In this engaging conversation, Adam Callinan shares his entrepreneurial journey, including his experience on Shark Tank with his product, Bottle Keeper. He discusses the challenges and successes of building his business, the acquisition by Arctic Outdoors, and the lessons learned from failure and resilience. Adam also introduces his new tech venture, Pentane, which aims to help businesses optimize their operations through data analysis. In this conversation, Adam Callinan discusses the journey of entrepreneurship, emphasizing the importance of tracking financials and utilizing tools like Pentane for business growth. He shares insights on starting from scratch, the significance of understanding revenue models, and the necessity of integrating accounting tools for efficiency. The discussion also highlights the value of clarity and guidance in making business decisions, as well as the importance of embracing failure and taking action in the entrepreneurial journey.

In this episode of the Drink Up podcast, Adam Smith and Ryan Halleman discuss Ryan's extensive background in procurement and supply chain, leading to the formation of Apex Group 360. They explore the importance of understanding client needs, the value of expertise in brand development, and the significance of feasibility studies in market research. The conversation emphasizes democratizing access to consulting services for emerging brands and the collaborative nature of the consulting industry. In this conversation, Ryan Halleman and Adam Smith discuss the importance of networking and free work in the consulting industry, the value of engaging with potential clients, and the upcoming Craft Brewers Conference. They explore trends in the beverage industry, including cost optimization and consumer preferences for product labeling. The discussion emphasizes the significance of local brands and the potential for market expansion, encouraging listeners to seek out solutions that fit their needs without feeling overwhelmed by costs.

The conversation revolves around the experiences and insights gained from Expo West, a major trade show for the food and beverage industry. The hosts discuss the scale of the event, the variety of brands present, the importance of networking, and the opportunities for smaller brands to connect with buyers and investors. They also touch on the significance of awards, trends in beverages, challenges in product development, and the educational components of the event. In this conversation, the speakers discuss their experiences and insights from Expo West, focusing on networking strategies, key takeaways from the event, and the challenges faced by new brands in the food and beverage industry. They emphasize the importance of building connections, the need for affordable opportunities for emerging brands, and the potential for creating support networks to help these brands succeed in a competitive marketplace.

In this engaging conversation, Brian Soudant shares his extensive experience in the beverage industry, discussing the importance of storytelling, understanding market trends, and the role of distributors and buyers. The discussion emphasizes the need for brands to focus on local markets, prepare thoroughly for buyer meetings, and leverage social media effectively. Brian also highlights the significance of persistence and strategic planning in achieving success in the competitive beverage landscape.

In this conversation, Adam Smith, Sam Anderson, and Gabriel Spiller discuss the complexities of the food and beverage industry, focusing on the search process, the importance of operations and procurement, and the need for a supportive community for startups. They explore how technology can streamline these processes and the interconnectedness of various business pillars. Gabe shares insights about his company, Pick Your Packer, and how it aims to facilitate connections within the industry. In this conversation, Gabriel W C Spiller discusses the complexities of the food industry, focusing on the need for a comprehensive search tool that connects various players in the market. He emphasizes the importance of understanding user needs, building a community, and managing expectations in the search process. The discussion also touches on the value of subscription models, the role of feedback in product development, and the potential for creating enjoyable experiences in what is often a cumbersome industry. Gabriel shares insights on the power of the food and beverage sector and the importance of collaboration and networking within it.