Hello Sippers! 🥂 Welcome to episode 10 of Drink Up! I'm thrilled to introduce you to our new co-host, Adam Smith, the General Manager of The Lab. Located at 767 North Eustis Street in Saint Paul, MN, The Lab is a cutting-edge pilot and quality testing facility that plays a crucial role in the drinks business.

From branding and production to drink development and everything in between, Adam will be joining us on Drink Up as we explore the fascinating world of beverages. So, kick back, relax, and grab your favorite beverage as we dive into the ins and outs of the industry.

In today's episode, we're pulling back the curtain and giving you a peek under the hood of what it takes to bring a product to market. And it all starts with The Lab, where innovation and quality meet. If you're an aspiring entrepreneur or simply curious about the process, you won't want to miss this episode.

For more information about The Lab or to get in touch, you can reach Adam at 📞 515-729-3820 or via email at ✉️ [email protected].

So, without further ado, let's raise our glasses 🍻 and embark on another exciting episode of Drink Up! 🎙️ #DrinkUpPodcast 🥃🎉

Get ready for a fantastic voyage into the world of Mezcal on the next episode of "Drink Up." 🎬🌵

This episode, we're taking you deep into the heart of one of the most exciting trends in the world of spirits - Mezcal! This enchanting Mexican elixir is rapidly growing in popularity and is projected to generate a whopping $2.1 billion in sales by 2030! 💵

Memorial Day is a time when communities come together to honor and remember the brave men and women who fought selflessly for our freedoms. But have you ever wondered how people commemorate these heroes through the lens of drinks? In this episode, we'll delve into the various ways people raise their glasses to pay homage to those who made the ultimate sacrifice. From backyard barbecues to heartfelt toasts, we'll explore the traditions, customs, and drinks that have become synonymous with celebrating our heroes on Memorial Day.

Are you ready to raise your glasses and pay tribute to the brave souls who have given their lives so that we may cherish the freedoms we hold dear? Welcome to "Drink Up Episode 6: Honoring Our Heroes Edition," the podcast where we not only honor our fallen heroes but also celebrate the spirit of camaraderie that they fought to protect. I'm your host, Beverage Man Sam, and I'm thrilled to have you here with me on this Memorial Day weekend.

This episode is about how Jack Daniel's whiskey creates value with thier consumers through quality, consistency and authenticity. This approach can provide valuable insights for brand owners who are looking to create a value price proposition for their products.

Today, I am taking a break from the serious stuff and focusing in on some fun Friday entertainment ideas. Whether you're looking for something to do with friends or just need to unwind after a long week, I've got you covered. So sit back, grab you favorite dink, and let's dive into some fun Friday entertainment ideas.

Today , we're going to take a closer look at liquor distributors and how they merchandise and market brands. So, grab your favorite drink and let's dive in!

5 Sips of Knowledge about the beer industry