Drinks Noise

Drinks Noise

By Mike McGrailBusinessMarketing
Download on the App Store

Drinks Noise episodes

  • EP.4 - Days alcohol-free beer : Mike Gammell

    Listen to learn about the importance of 1st party data, getting started in DTC (direct to consumer), knowing your consumer and much more as I chat to Mike Gammell, co-founder of Days, a Scottish alcohol-free beer brand that's making great strides in this increasingly popular category.

    57 min
  • Ep.3 Sensational Spirits Photography with Erik McRitchie
    Listen to learn how Erik McRitchie and the From Barrel to Bottle team go about creating some of the best whisky and spirits imagery you'll ever see. Key learnings include - how to keep your visuals fresh, the best way to brief photographers and why stunning visuals are key to marketing success.
    37 min
  • EP.1 Starting a whisky brand with Woven

    In the first ever Drinks Noise Podcast, I interview Duncan McRae, a co-founder of modern whisky blenders, Woven. We talk about finding your 'why' and sticking to it, creating a community early, cracking your design aesthetic and much more. If you enjoyed this, please do leave a review and tell a pal!

    49 min
  • Drinks Noise - Trailer!

    Listen to this to hear more about The Drinks Noise Podcast, a show focussed on the world of spirits and drinks marketing. Please do subscribe to be one of our first listeners. 

    1 min

About Drinks Noise

From the publisher's feed

The Drinks Noise Podcast is a show about spirits/drinks marketing, hosted by Mike McGrail, a whisky marketing specialist. It features guests from the industry and covers topics such as - branding, e-commerce, the on-trade, drinks innovation, digital marketing and more.