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Should you publish all content now or drip-feed content?

• Short answer: Publish it all NOW
• Long answer: It depends

When to drip feed?

• Drip feed when you have a readership; as in people who read your site regularly.
• Why?
• They like you but they don’t like you so much they want to read 50 articles all at once.
• You’ll get more bang for your buck drip-feeding it out.

Otherwise… release ALL the hounds

• Other than having a regular readership, there’s no sane reason to drip feed.
• Unpublished content earns NOTHING.
• Would you drip feed invoices to people who owe you money?
• Of course you wouldn’t.

But, but what about Google and fresh content?

• Doesn’t Google prefer fresh content?
• The whole fresh content thing is overblown IMO. It makes no sense.
• Google wants to rank GOOD content.
• Fresh does not mean good.

Hypothetical Time

• You are launching a new site.  You have 200 articles planned out.
• You can either drip feed or sledgehammer the Web with all 200.
• What do you do?
• I would publish all 200 as fast as humanly possible.
• But but what about fresh content?

After the 200

• If you drip feed the 200, what then?
• If nothing, no more fresh content.
• Might as well publish the 200 all at once.
• You either plan on publishing content indefinitely or you don’t.
• Fresh content argument makes no sense.

One and done

• Another benefit of publishing everything as fast as possible is you can interlink everything all at once.
• One and done!

Unpublished content earns NOTHING

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