In this episode of Drip Trickle Flow Flood, we sit down with Tyler Anderson, founder of Whatcom Preps, the digital home for high school sports coverage in Whatcom County.
What started as an eighth-grade stat-tracking hobby turned into a full-time, community-powered business that now covers nearly 90% of local sports, helps student athletes get college looks, and connects families across generations.
Tyler shares how he spent years building Whatcom Preps, why he’ll never put his content behind a paywall, and how showing up consistently (in brightly colored shorts, no less) created trust, sponsorships, and multiple revenue streams.
If you’ve ever wondered how people build a revenue stream by serving their communities first, this one’s for you.
1. Start with service, not strategy.
Tyler didn’t launch Whatcom Preps with a business plan. He started by solving a real problem: local high school sports coverage disappearing. Everything else followed.
2. Consistency compounds.
Four and a half years of unpaid work built relationships, credibility, and momentum. That steady effort is what eventually unlocked sponsorships, donations, and social monetization.
3. Multiple income streams don’t have to be complicated.
From sponsors and social media payouts to $1 subscriptions, legacy supporter pages, and community donations, Tyler proves you can layer small revenue sources into a livable income.
4. Visibility matters.
Showing up in person, delivering Gatorade himself, talking to coaches, and being present in the community turned Tyler from “a website” into a trusted human.
5. Being a day maker pays off.
Whether it’s grandparents reading about their grandkids or athletes seeing their names in print, Tyler’s work creates emotional impact and that goodwill comes back around.
Check out Whatcom Preps and follow them on Instagram
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