Drive and Convert

Drive and Convert

By Jon MacDonald and Ryan GarrowBusinessEntrepreneurshipMarketing
Download on the App Store

Drive and Convert episodes

  • Episode 36: Overcoming Channel Conflict

    Direct-to-consumer is all the rage right now...and for good reason. Removing wholesalers, retailers, dealers, and marketplaces generally reduces costs and provides a better purchasing experience. BUT, the strongest brands find a way to balance a DTC model with other external sales channels. When considering this option, many brand owners are justifiably concerned about introducing channel conflicts to their business. So, today we're going to talk about channel conflict and how to manage it effectively as a fast-growing ecommerce brand.

    Read the blog:

    https://thegood.com/insights/overcoming-channel-conflict/

    27 min
  • Episode 35: Text Ads on Google

    With that advent of smart shopping campaigns, it has become ridiculously easy to start spending money on Google shopping ads and to see some return. But one area that's become overlooked is text ads. Ryan explains why you shouldn't be sleeping on text ads if you want to push your brand further.

    23 min
  • Episode 34: Common Objections to CRO

    Digital marketing can start the fire, but CRO adds fuel to the fire. Yet, it seems every business has this bank of excuses on why CRO can't happen now, or why it doesn't make sense. Today Jon overcomes these objections and explains why CRO can be of such a high value to your business.

    31 min
  • Episode 33: Shiny New Traffic Sources

    There's no end to new platforms popping up and claiming to be the next great source of traffic to your business. First there was Yahoo. Then Google. Then Facebook. Then Twitter. Then Instagram. Then TikTok. Then… well, the list goes on and it will forever be growing too.

    So, how do you decide which one to test and how to gauge the success or failure of these new exciting ways to spend your marketing dollars to generate business? Luckily Ryan is here is to break it all down for us.

    TRANSCRIPT:

    Jon MacDonald :

    Hey Ryan, welcome to another episode of Drive and Convert. Today we're going to talk about shiny new traffic sources. Right. There's no end to the new platforms popping up and they're always claiming to be the next great source of traffic for your business. So, we're going way back first though is with Yahoo, then Google then Facebook then Twitter then Instagram now everyone's on TikTok. I mean I'm not but everybody is supposedly. Definitely feeling old these days based on these stats.

    Ryan Garrow:

    Yeah. Me neither.

    Jon MacDonald :

    But look, the list goes on and on. And I'm sure I've left a lot off of that list over the history and it will forever be growing too, right? So, what I'd love to get schooled on today from you is how do you decide which one to test? And how do you gauge the success or failure of each of these new and exciting shiny objects to spend your marketing dollars on to generate revenue? It's a lot, right? But look, with so many social networks and traffic sources popping up seemingly every week, how do you know if it's a good place to spend money?

    Ryan Garrow:

    The real answer is, always it depends. But that's always the answer we give everybody no matter what we're talking about in the digital marketing world. It's my least favorite answer but it has to be the one you give every time and with context. And when you're looking at all of these wonderful platforms and companies that you can spend money on the ads, I think the first step is to really understand what the platform is. Who's on it? What are they trying to do? What's their goal of being on that platform?
    Because we all really understand Google and that was always a pretty easy one. Like I'm on Google to find something either information or a product that's why I'm there. And it makes a lot of sense logically saying, "I get it, if I am selling that product or I provide an answer to that I want to show when they're searching for that." There's a lot of intent there. If you're selling houses you might not necessarily want to spend a lot of time on TikTok, generally. TikTok is skewing. It's getting older, I think, as young people blow platforms open like in Facebook and Instagram did and then older people take them over because I think they're being cool by getting on them.

    Jon MacDonald :

    I saw a stat today about Facebook that something like 70% of people over 60 are on Facebook, which is the highest user percentage base. It's crazy.

    Ryan Garrow:

    Oh, [crosstalk 00:02:57].

    Jon MacDonald :

    We used to tell our customers you want to convert older folks and high income, you would advertise on Microsoft Bing. Because they're using Internet Explorer out of the box and not changing the default search engine, right? So-

    Ryan Garrow:

    Correct.

    Jon MacDonald :

    ... But now it's definitely Facebook too. Like it's crazy.

    Ryan Garrow:

    What's sad, well I'm not going to say sad, but you have to advertise through Facebook to really target Instagram. You have to use that Facebook ads platform like Joyful Dirt, which hopefully I'll be able to bring this back later to talk about one of my issues with the Joyful Dirt brand. But Joyful Dirt doesn't have anything going on on Facebook really. Instagram because we're targeting millennial plant moms generally, I mean obviously anybody can buy the product, but we get very little and to no interaction on Facebook and it doesn't work when we market on there.
    But at least you're understanding that, right? If you are selling arthritis cream you want to be on Facebook. And we've got a company that sells arthritis cream and does really well on Facebook. So understanding who's on it, where it's going, and then also just how they're interacting. If it's short-form video like TikTok, then if you're not prepared to make short-form video you're probably not going to be tremendously successful in that space. Do you have a personality? Like if you're just a brand throwing ads up randomly on TikTok with no face to the brand, I can't imagine it's going to do well.
    And I think in early on you've got these platforms that you have to really get into the platform, I think, and understand how you're interacting. And so if I was going to spend my money on TikTok step one is I would go join TikTok. Like I'm not there, I don't want to be there but that would be understand who's there. And in theory until you get in there you won't even know that, you have to get in there and start watching TikTok. You know I was never a Snapchat person either, I just wait for Instagram to copy their stuff and then I'll see if I like it. But again, understanding where the ads are being put there can really help you figure out does this conceptually make sense for my brand?

    Jon MacDonald :

    So I'm hearing from you if I could summarize two things, one is know who your target audience is and where they're at and what platform and then that's a good place. And then B is test it, right? You really don't have a choice you just need to test it. Throw some money at it and see what sticks if you think you have a good understanding of your consumers being on those channels.

    Ryan Garrow:

    Yeah. Like once you can advertise in there and decide that this is based on who's on it, who my demographic is or target market is go spend some money. And it could be that you're trying to open up a new audience, so it's you're testing it for that. Like if you want to sell to teenage kids TikTok may be a great place to start pushing into.

    Jon MacDonald :

    That's great. Okay.

    Ryan Garrow:

    I mean it's gradually older, but.

    Jon MacDonald :

    Yeah. So how do you test the traffic then?

    Ryan Garrow:

    Well, once you're on the platform and you've seen what it looks like, my lens that I look through is I want a light money on FIRE budget. And I have to be comfortable with it just not working, because we don't know. It's a new traffic source for you, it's a younger platform often, because we're talking about the shiny new ones that haven't matured like a... If you're not advertising on Google and Facebook I probably don't recommend that you start looking at the shiny new ones yet.

    Jon MacDonald :

    Right. Yeah, start with the basics.

    Ryan Garrow:

    Yeah, start with the basics. And then, okay great. It makes sense to do this so you need to have a budget in mind that if it goes horribly wrong and you lose it all and you get no results, it's not going to sink your business. If you're doing a hundred thousand a month in revenue you're not going to go onto a brand new channel for the first month probably and spend $50,000. It just doesn't line up, doesn't make sense unless there's some crazy reason that you believe in your core that that's there.

    Jon MacDonald :

    Maybe you like lighting money on fire.

    Ryan Garrow:

    True. Maybe you do. And I've got a great thing I can sell you, I'm sure, somewhere that's going to run 50,000 bucks. And so have that budget first.

    Jon MacDonald :

    Mm-hmm (affirmative).

    Ryan Garrow:

    Then you need to make sure that you can track the traffic. Just by going off on advertising there you have to be able to tag the ads to make sure that when they go to your website or wherever your call to action is, Google Analytics can see th...

    27 min
  • Episode 32: Writing Product Descriptions That Convert

    Product descriptions may seem straightforward, but if done right they can significantly improve conversion rates. Today Jon explains why product descriptions are one of the most effective changes you can change to your website and how to write great product descriptions that will convert.

    The article Jon mentioned on how to write production descriptions that sell:

    https://thegood.com/insights/product-descriptions/

    TRANSCRIPT:

    Announcer:
    You're listening to Drive and Convert, a podcast about helping online brands to build a better eCommerce growth engine, with Jon MacDonald and Ryan Garrow.

    Ryan:

    Jon, you recently wrote an article that kind of put my head in a spin around product description.

    Jon:

    Sometimes that's too easy.

    Ryan:

    I know. Spinning my brain's not necessarily the most difficult thing to do if you're in the space, but you wrote an article about product descriptions and how they can significantly improve conversion rates. And that surprises me because I personally ignore those all the time and I focus on other aspects of marketing and driving traffic as per usual. But that for me, is kind of like a side, just put it in there. As long as it's in there and then we can manipulate it going into Google shopping, where it's going to have an impact on your traffic. Just get something in there, period. Obviously I was wrong on this in my opinion. And I'm probably not alone in that. I'm excited today, Jon's going to school us on product descriptions and what you should be doing as an eCommerce business to leverage that to improve conversion rates. Jon, kick us off, explain at a high level, of all the things you could be focusing on on your site, why product descriptions in your mind, are one of the top things you can be doing to improve conversion rates?

    Jon:

    Yeah well, I think you basically just said it best in your tee up here where a lot of people just don't pay attention to this. And I think it's really, really forgotten. And that's a challenge in that as you're optimizing websites, it's one of the first places we go because most people forget about it. But look, we've learned over a decade of running AB tests on hundreds of product detail pages that optimizing your product descriptions is just one of the highest return, lowest investment improvements that an eCommerce manager can make. And look, they're key part of your potential customer's decision making process. I think the stat that my team here at The Good always says is that 87% of consumers rate product content extremely or very important to deciding to buy.

    Ryan:

    Wow.

    Jon:

    87%.

    Ryan:

    Way higher than I would've thought.

    Jon:

    Right. Well, that's exactly the problem is most people don't think about this. And so if you're not optimizing product descriptions, you're certainly leaving money on the table. That's why you should focus on this.

    Ryan:

    If we're going to improve it, if we just assume that for example, my product descriptions are just terrible because I didn't focus on them, what are the areas I need to be looking at as I'm staring at my product description? And where do I start? I guess would be the best question.

    Jon:

    Well, I think there's four main areas that everyone should be focusing on and we can chat about today, but we can break these down. But the first is the real job of a product description. Most people think the real job of the product description is something that it's not. And we'll dive into that a little bit. The second is that it's an effective product description template needs to be used, so we can talk about what goes into those and what items you need to check the box to really make it great. And then how to write one that converts. It's not just having the content, you need to also be thinking about how you're writing that content.
    And then we can really talk about frequently asked questions around the product descriptions that I get, because I get a lot of questions about it. Once we start optimizing, people start thinking about it, a lot more questions come up than you might imagine. Partly, that's why we're doing the show today, it makes your head spin a little bit. That means there's a lot of questions there and you're not alone in that really. Maybe we can just break those four down and discuss each pretty briefly.

    Ryan:

    Yeah, I'm excited for it. What's the real job of a description of a product? In my mind, it's to describe the product. It's a blue t-shirt, congratulations.

    Jon:

    Yeah, right, exactly. If you just said blue t-shirt, how many sales do you think you're going to get? Let's just poke a hole in the idea that the job of the eCommerce product description is just to describe the product. I think that that's not right. Given the name, it makes sense that most folks think this, but product descriptions aren't there to just describe what's on your eCommerce site. They're also there to qualify. Do they help your visitors quickly assess, is this for someone like me? Do they persuade? Is it a compelling description? Is it customer centered on the reasons they should be considering that product?
    And then it's also there to surface. And what I mean by that is to help people find the product. This is the third one on purpose because a lot of people will stuff keywords throughout in terms of search engine optimization in optimizing the product description, but look, SEO keywords and search terms, and if you use those in a natural way, you'll get the page to show up and you want it to show up in search engine or even Amazon results if you're talking about optimizing your product descriptions on Amazon, which should also be done.
    Here's really one way to really think about this, product descriptions are a bit like your 24/7 in store retail associate for your online store. We often talk about if you wouldn't do something in a retail store, don't do it on your website. Let's take that analogy a step further and say, "How would associate talk about the product?" If you walked into a store and said, "Hey, I'm looking for a t-shirt," what questions are they going to ask to help you find the right one in that store? As a virtual retail associate, the product description can have that same kind of impact. And if it does its job well, it's going to draw visitors to your goods and then increase the conversions on those. And if it's done poorly, it's just going to frustrate visitors and push them away and hurt sales. It's very, very similar.

    Ryan:

    I like that. I think a lot of people, at least in what I think through is I don't think about qualifying. I'm like, you got to my page, you click on my products from Google shopping, you saw the price, just go buy it. And then if I'm in the jar looking at the label in the wrong way, from that perspective and I step out, I realize, okay, well I know conversion rates on shopping traffic is generally lower than category page traffic and so I'm like, oh well, possibly because my category is doing a better job describing a product or qualifying that person coming in and I'm just leaving that there rather than pulling it through and looking at qualifying them.

    Jon:

    Yeah. You're not alone on that. A lot of brands look at a category page as an opportunity to convert. I look at a category page as an opportunity to help somebody to the next step in the funnel, which is get them to that product detail page. And that's where you can really convert and sell and make sure people are getting the right product for them.

    Ryan:

    Okay, I concur. Tell us then okay, once I decide that it's more than just describing a product, what's a template look like that's going to help me through creating this product description that is going to be more t...

    31 min
  • Episode 31: On-Site SEO & Its Value to SEM

    Traffic sources can come from a number of places, but for most companies the largest source is Google. And things can get confusing when it comes to organic traffic versus paid ads.There are a number of things that can affect organic traffic and paid traffic in Google, and it can get confusing quickly. Today Ryan clears things up and tells you what does and doesn't work in Google, and focuses on what you can do with on-site SEO to improve your organic rankings.

    The site mentioned for checking your organic rankings:

    www.semrush.com

    TRANSCRIPT:

    Announcer:
    You're listening to Drive and Convert, a podcast about helping online brands to build a better e-commerce growth engine with Jon McDonald and Ryan Garrow.

    Jon:

    Hey Ryan. So traffic to a website comes from many different channels and avenues, as we all know. And for most companies though, that largest source is always Google, the infamous Google traffic source. Now, from previous conversations with you, I know that Google shopping, spend and traffic can have a really positive impact on organic traffic in Google. Which always has blown my mind when I've heard that, because I heard from you recently too, that there are several types of search engine optimization that can have an impact on paid search. Not just on on-page. So this really confused me, because I thought Google kept everything separate. You can't spend money to grow rankings within Google. You can buy your spot with an ad, maybe do some stuff around shopping to get surface there. But I wasn't aware that those two really correlated with organic. So I'm looking forward to hearing about how search engine optimization can help your paid search. And I guess more simply, what are you talking about? Can you fill me in on this?

    Ryan:

    Yeah. So I don't want to confuse people kind of with the title or how we're putting this out there, but you can't spend money on paid search to have Google increase your rankings. That's been a myth disproved multiple times over, and Google has been very, I think, above board in how that works. But we do know that spending more on shopping, where people discover your product more, they will come back and buy through organic and direct, and those channels will start producing more revenue. But what people I think overlook are the fact that there are two types of SEO that people need to be aware of. And you should always as a business owner be investing or planning to invest in both SEO and paid search. I don't think one is greater than the other necessarily long-term, but you need to have both.
    And the type of SEO that people talk about or think about when they say SEO is what we've been doing generally for 20 years, building our rankings in authority with back links that are of high quality, putting content out on the internet that Google recognizes as valuable and they will give you more authority. You spend now on SEO with that's either your time or money, hiring people to do that. And then four to six months you see the results in increased traffic. That's generally what people think about with SEO. What they tend to overlook is the SEO that gets results actually within two weeks of you doing it. And that's the on-site SEO work.
    And so there's things you can do on your site to improve it that when Google re-indexes that you will move up in rankings. And this type of SEO will help organic traffic, but also have an oversized impact on paid search. And so because it dabbles both of those buckets I like to focus on that SEO before I even go to the SEO that people normally think about. And so on-site SEO at its simplest form is improving your category pages for Google.

    Jon:

    Okay. So you're talking content, better imagery, things of that sort?

    Ryan:

    Yeah. The content, the tags, the titles, things on that site that Google indexes and sees have a lot of benefits around your website and traffic generally. And so, if you do a search for your product, and so if you sell Nike shoes and that's the broad search that has lots of traffic, you will notice on Google most of the organic results are for categories of Nike shoes. It's not one specific Nike shoe like a shopping ad would be. Because Google, based on that search, knows that you don't know which specific model you're looking for or if you're looking for men's or women's. You're looking for Nike shoes. And so often the high volume terms are going to be category pages that Google is going to be indexing and sending traffic to until people get more and more specific with their searches.
    And that's how people generally move down a funnel, is I gradually do my research... Forgot, okay. Now I know I need to be searching for men's Nike shoes. Then I see that page. I'm like, "Oh, I need to be searching for men's Jordan Nike shoes." And then I'm like, "I really want to search for Jordan 4 men's shoes." And then that's when I'm getting to more and more specific and even adding color onto that, and people will do that through a search funnel. But the biggest advantage is saying, "All right, I have this category page and I need to have a description on that page about what's on that page that Google can see." And it doesn't necessarily matter for searchers because if I'm searching for Nike shoes and I'm on a page of Nike shoes, I can see they're Nike, I can see they're shoes. I don't need to read that text to see it. And so putting that on there though will have an outsized impact on quick increase in rankings.
    And so I like to start this by telling people to go to SEMrush, or some site like that to be able to see what is Google doing with your organic site, how are you average ranking on there? There's some wonderful reports on SEMrush. It's the one I use because it's probably simple enough that we to dive into very, very quick. I don't get super deep on a lot of my analysis. I get high-level and figure out some strategy and then move off of that. But SEMrush has some great things they've done from an organic perspective. They scraped these results pages, and they know generally where you're ranking. Obviously you rank in different parts of the country differently, and search intent and my previous search history is going to impact my organic results. But generally we know that hey, you're ranking here on this keyword. And SEMrush also brings in the average volume of searches a month.
    And so to start to see where your site could have a quick impact on this, you go to SEMrush, click on your organic rankings, sort it by volume. And you'll start seeing where your site is ranking. So if you're ranking on number 70 for a term with 10,000 searches, you're still getting zero traffic because you're stuck somewhere on page seven. But it'll also show you which page is ranking there. And when you see that you're like, "Oh, this page is ranking for that. And I'm seeing the term 'Nike shoes' goes to my Nike shoe page. That's great." You can click it actually in SEMrush and pull it up. Very simple. And you can see there's nothing on that page other than my title that says, "Nike shoes," in text that the search engine can scrape and understand.
    And so you take those category pages and you write that paragraph of text. You maybe make sure that your title is short and appropriate for that search. You make sure the H tags on the site are appropriate for that, and it's not including random other characters or doesn't have your brand first. It doesn't have sizes first maybe, if you're looking at shoes. That information on your site will raise the ranking within two weeks. And it really depends on your competitors on what they've done or what they're doing. But within two weeks, you can assume that you're going to have more value to Google. They're going to raise you up there. And that's by no means a bad thing when you're getting quick results on S...

    21 min
  • Episode 30: Data at Each Stage of your Company

    In the Ecommerce world, it's almost always about the data. But what works well for large organizations may not work well for small ones and vice versa. A lot of that has to do with how much data you have, and large organizations tend to have more. So where should different size organizations starts as far as collecting data and making use of it? And why do we even need data in the Ecommerce world?

    26 min
  • Episode 29: How to Compete Online with a Small Budget

    Larger companies get most of the press and excitement with their 6 and 7 figure marketing budgets, but the majority of clients we work with are smaller. And smaller companies have to do things a little differently than the big guys. What impact does a small budget have on driving traffic? How should small budget brands compete online?

    https://www.logicalposition.com/

    TRANSCRIPT:

    Jon:

    Hey Ryan. So we get companies contacting us all the time, that don't have large, six or seven figure marketing budgets, and many times, those large clients get most of the press and excitement, but the majority of companies that end up investing in marketing are going to be smaller, and smaller companies have to do things a little bit differently. I want to ask you today, what impact does a small budget have on driving traffic and how do those small budget brands compete online? They obviously want to compete, they have to compete in order to grow, and I want to know what's the magic, how do they make that happen? I'm excited to talk to you about this today, and I guess I'll start pretty broad, in e-commerce, is there such a thing as too small of a budget?

    Ryan:

    Across the board as a broad general rule, no, but if you're really going to do something with your budget, then yes. I mean, you have to have enough budget to start moving things around and collecting data. And I think that initial starting budget, if you're a smaller business, is going to be important to determine how quick you can grow, how aggressive you can be, where are you going to find that opportunity to take the next step in the digital marketing evolution of your business? And I challenged a lot of business owners in this space, as I'm talking to smaller ones all the time. Like for example, yes, you can start with $100 a month budget, it's your money, and you can market it however you want, invest it however you want.
    But if you're e-commerce, you're e-commerce so that you can sell everywhere and have your online store open all the time, even when you're sleeping. And so if that's the case, $100 is not going to get you very far in marketing across the internet. And so if you're going to do something that small, you really need to be hyper, hyper, hyper-focused, which does limit your potential and opportunities to find little pockets where you can really dominate or win. And so I would generally say less than $1,000, there may be better places for your money than trying to drive traffic with it online.

    Jon:

    Interesting. I was going to ask, and maybe you've just answered, but I'd love your take on this too, if I only have $1,000 a month to spend, is it worth doing it or am I just throwing my money away, when we're talking about driving traffic through traditional paid media sense?

    Ryan:

    That's a difficult one because most business owners that are coming up with this $1,000 and you're smaller, that's a meaningful number to them probably, but they probably don't have the expertise to really make that $1,000 do as much as it can. And so you probably have to bring an expert in, and that costs money as well, because most people in the digital marketing world are not working for free. And so you have to figure in an expert generally, and I'll probably come back to that point, but for most businesses, I would say that you have to look at it through a lens of time and money.

    Jon:

    Okay.

    Ryan:

    Anybody can learn how to do digital marketing. You have to be able to study, you have to be able to go in and make some mistakes and learn it, but anybody can figure it out. It's definitely not the most complex thing you could be learning. But if you have more time, then you should be doing some of that work yourself and learning it and getting it to it like, "Can I get some basic things done?" If you have more money, than you need to hire people and your budget should probably be a little bit higher to be able to invest and push traffic.

    Jon:

    So we should be saying, when we say budget for today's conversation, should I be thinking about it as budget including the expert or budget just in what you would spend to drive traffic in these channels?

    Ryan:

    I think businesses should be looking at it together, but I think most business owners are thinking about, "Okay, I can spend $1,000 to drive traffic. Let's go put that on Google and make it work." I do believe though, the Googles in particular and I'll focus on Google for right now, but Google in particular has done some pretty cool things helping small e-commerce businesses get going. If you've got a feed and you're on a smaller platform, like if you're on Shopify, it's very, very simple to get up and running on Shopify and get your products going to Google. And then there's what Google is calling smart shopping campaigns that allow a business really to say, "Google, here's how much I'm willing to spend per day, and here's the goal I need to get out of it." It does not take an expert to get that up and running.
    And in fact, I tell companies, do not pay an agency to manage smart shopping campaigns because there's nothing to do. It can be a small piece of an overall structure, in fact, we at Logical Position do use smart campaigns in a small piece of a campaign occasionally, but we have to do a lot more work in the reporting and strategy on that type of client, to be able to justify charging management fees on smart campaigns.

    Jon:

    Okay. That makes sense.

    Ryan:

    Small budgets use more automation, I think, is the name of the game. Use things that are set up to make sure you don't just waste a bunch of money, and I think that's where a lot of small businesses, what keeps them from starting often is that fear of, "Oh my gosh, I'm going to go waste money trying to drive traffic because I don't know how to do it right." Doing some research, I think, can help keep that option to a minimum, that is just going to go out there and be a big waste.

    Jon:

    Let's say a company hasn't driven traffic on Google. How do they decide what that starting budget should be?

    Ryan:

    This generally comes down to, what's the business doing as a whole? If you're doing $100,000 a month on your website and you haven't been spending money, you probably have a larger amount you could start with then if I'm only doing $1,000 a month in sales. It's a threshold there of starting to look at it, but I generally say, in e-commerce, at least $1,000 to start with on Google. And then start thinking about it through a lens of, "I know I'm not going to be starting out at the gate if I'm doing it myself in a perfect world scenario." So there's going to be some learnings. I look at it through the lens of what's my light money on fire threshold, to let me get things going, and I've done this with new platforms on some of my brands.
    Nobody knew what they were doing yet, across the entire platform. Pinterest is being one of them. A couple years ago, it was just wide open. Nobody knew what it was going to do. I think they're getting some more structure in place and it's driving better traffic, but I went onto it saying, "Look, I don't know what it's going to do." My light money threshold at that point was, I think about 2,500 bucks, so I talked to Pinterest like, "Look, we can go a thousand a day for two and a half days if you want, or we can go $100 a day for about a month. I'm okay with either, whichever one you think is going to work better for me." And that was my light money on fire threshold, that I wasn't going to be mad, I was just like, "Yeah, that did suck, but I got some learnings." Pinterest didn't work for us at that point in time on that business, we'll continue to be revisiting it.
    But all that to come back around to it can't be a budget that if it doesn't work, it's going to...

    26 min
  • Episode 28: Traffic & CRO--A Match Made in Heaven

    Today, Jon & Ryan talk about how Digital Marketing and CRO work together to create a scenario where one plus one really equals three or four. When these combine it It becomes an explosion of revenue and profit. Today the guys why it is that these two things work so well together.

    31 min
  • Episode 27: Capitalizing on 2020 to Push for More in 2021

    The official data from the Census Bureau has stated that through Q3, e-commerce was up 32% year-over-year in 2020. By no means should a company complain when they're up 32% during a pandemic, but there are times when a company should be concerned when they have 32% year-over-year growth. That sounds backwards, but business owners and marketing teams should have regular fear of missing out or FOMO, to help make sure that their brands aren't falling behind their competitors. Even when the numbers look good. That's the best time you can have all the cash in the world to reinvest. Today Ryan shows you how to push for more in 2021.

    30 min

About Drive and Convert

From the publisher's feed

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that…