When software companies want to increase payments revenue, payment provider fees are often the first place they look.

But cost cutting yields only a very limited margin increase.

The real growth opportunity is driving greater adoption and payments volume. 

Ashley Willson, co-founder of advisory firm Revolv, joined host Becky Kopplin to share how vertical software companies can grow payments revenue by optimizing their GTM strategy for adoption.

They covered:

• Why vertical SaaS companies need a payments partner, not a vendor, and how to choose the right one for your business
• How to shift the focus from cost savings to volume growth, and why this perspective shift is key for revenue and retention
• One prerequisite that vertical SaaS companies must achieve before adding embedded payments
• 3 things the most successful vertical software companies do right to drive payments adoption, volume, and revenue
• The next big embedded fintech opportunity for vertical software companies

The Payments Strategy Show is brought to you by Vertex and Rainforest.

Vertex: The Vertical Software Conference

This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A.

Learn more: https://www.vertexconference.com/

Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference

Rainforest is the embedded payments purpose-built for vertical SaaS.

Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.

Learn more: https://rainforestpay.com

Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay