“I'm a big believer in Google. I'm also a big believer in Amazon because if someone's going to shop online, they're going to one of those two places, Google or Amazon. So, I think now's the time to get really good at the paid side of both those platforms.”  –  Brett Curry

In today’s episode, we welcome back, Brett Curry. Brett discusses the importance of having a great product, diversifying your traffic sources, and being careful not to rely on any one channel too heavily. He shares some thoughts on the current state of E-commerce and how it’s still growing despite challenging times. He recommends that if someone has the skill to build a Shopify store and can run Facebook ads, YouTube ads, or Instagram ads, it is better to build up a business on Shopify and then take their products to Amazon.

[00:01 - 00:46] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Brett, tune in to last Monday’s episode

[00:47 - 10:08] Drive Traffic To Your E-Commerce Store Using Podcasts And YouTube

• Setting up your business with a good product, diversifying your traffic sources, and focusing on customer needs
• E-commerce is still growing, but it’s been difficult in recent years due to inflation, supply chain issues, and pandemic spikes in demand
• Demand generation is the process of creating demand for a product or service that no one is currently searching for
• Google is good at both demand capture through search and demand generation through display and YouTube
• It is better to build up a business in Shopify and then take your products to Amazon

[10:09 - 14:54] Closing Segment

• Brett shares his resources for getting customer testimonials and visits his website at OMG Commerce!
• Connect with Brett (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“It's better to build up a business and then take your products to Amazon. Once you've got a brand established and people are looking for you, and now Amazon just accelerates your growth. I think it's a little better than starting on Amazon and then trying to go off Amazon.” - Brett Curry

“It's so important to have testimonials and to have user generated content or written testimonials.” - Brett Curry

Connect with Brett

Website: OMG Commerce

LinkedIn: Brett Curry

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