In Episode 32 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Diane Berry, Chief Data & Analytics Officer at Phoenix Group, where they discuss the journey from devising a data strategy to executing that strategy, which includes;

• The importance of providing interim value while on your strategic journey
• Why to do anything at scale you’ll need to have a multi-year strategy
• Why building relationships with key stakeholders/business leaders is essential for success
• The importance of validating your problem statement
• Why you need to develop a “front door process”
• The challenge of not being a P&L centre
• Why you need to tie the value of your work to key business projects
• Why it’s critical to align your data team to the business teams they’re serving
• Why your team need autonomy
• Why the Data Leader shouldn’t own all the relationships with the business
• The benefits of having a multi-disciplinary team
• Being able to attract career changers
• How to communicate your success and why you need to market yourself
• Knowing if you’ve got the buy-in of the business
• Measuring how you’re tracking against your data strategy
• Why you should never lose sight of the long-term
• The likely traps that can derail your data strategy
• The importance of your data teams ‘store front’
• The relationship between culture and buy-in

In Episode 31 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Taylor Culver, Founder of XenoData, where they discuss how Data Leaders can deliverable measurable value from their data strategy, which includes;

• Why ROI is a 'nice to have' for company executives, not a priority
• Innovation is what company execs and shareholders care about the most
• Finance leaders don’t measure impact on ROI, but IRR
• Organisations will happily spend on capex but not an opex, and what that means for Data Leaders
• Why culture and literacy aren’t the magic bullet, but good leadership is
• Data isn’t an asset, and if it was, why it wouldn’t be a good asset to have
• Why Data Leaders need to focus on adding the enterprise value of a firm
• If you’re being held accountable for ROI as a Data Leader then you’re already on the way out!
• Why Data Leaders already have everything they need to be successful
• The relationship between “value” and “ROI”
• Why innovation is what company execs and shareholders care about the most
• Why intangible value is far greater than the ROI you’ll generate
• Why finance leaders don’t measure impact on ROI, but IRR
• How data leaders can quantify their impact
• The importance of language
• Calculating the financial impact of data initiatives
• The differences between quantifying tangible and intangible benefits
• How ROI merely makes you more credible as a Data Leader
• Why organisations keep investing capital into data initiatives

In Episode 30 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bethany Lyons, Chief Product Officer at Kawa Analytics, where they discuss the current data product landscape and what actually constitutes a data product, which includes;

• The fascinating story of Kawa and the problems it solves
• Delivering Data Products versus Data Projects
• The differences between product management principles applied to data and data products 
• Why most data teams operate like an IT Service Desk and why product thinking can change that
• Why you should start by applying product management to data before you try to build data products
• Why a product management approach forces value-driven thinking
• How we have ‘Data Product Managers’ who aren’t doing Data Product management
• Why there’s a better success measure for your data initiative than usage/adoption
• Where you should hire your first Data Product Manager
• Platform versus Feature Product Managers and why they’re rarely interchangeable
• How data products differ from traditional products
• Why marketplaces will be the future of data product
• The relationship between self-service analytics and data as a product
• What actually constitutes a data product
• The biggest unspoken challenge in the data-mesh discussion
• The impact of org structure and operating model on data product success
• Why too many businesses try to scale their data product before establishing product market fit
• What data product people should do to position themselves for the wave of incoming opportunity

In Episode 29 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sally Bashuan, Executive Director; Head of Data Governance at Federated Hermes, where they discuss the role of data and analytics within ESG, which includes;

• The Importance of having a great Leader
• Why ESG is important to everyone
• Why companies and boards are paying attention to ESG
• How ESG will impact D&A teams
• Understanding the fundamentals of ESG from a data standpoint
• The current landscape of 3rd party ESG data
• The major challenges for Data teams
• The ESG data journey that Federated Hermes are on
• ESG Strategies V Data Strategies
• The role of Data Literacy within ESG
• The importance of ensuring everyone is talking the same language with ESG
• Pros and Cons of ESG Data providers
• How should data teams be structured to win at ESG
• The commercial benefits of great ESG scores
• Why there is more to consider than just regulation
• The consequences of getting it wrong
• Formulating an ESG Data team
• The future of ESG

In Episode 28 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom joined by Jim Sterne, Board Chair Emeritus, Digital Analytics Association and Founder of Marketing Analytics Summit, where they discuss the rise of Generative AI and how organisations can leverage for success, which includes;

• How every person can have their own AI agent acting on their behalf
• How Generative AI has been 70 years in the making
• Why Generative AI will be as big as the birth of computers, the internet and the smart phone
• Why longtail content is now back
• Why Generative AI will completely change the world of SEO
• Why domain knowledge and branding will become the biggest commodity to success  
• How Generative AI will completely change your business and marketing strategy
• Why AI won’t take your job
• Why you should focus on training your entire organization to use the tool, and not focus on the people who can help you build them
• How companies will make Generative Ai a question machine, not an answer machine
• How Generative AI will change the role of Data & Analytics teams
• Why the strength of your data is now genuinely what gives you competitive advantage
• How Generative AI will drive more focus to data stewardship, governance, management, etc
• Why companies that offer data aggregation will see an increase in valuation
• Why everyone needs to learn how to use Generative AI
• Why Generative Ai is different than the Big Data and Data Science hypes of the past
• What Generative AI does to the role of Data Democratization and Data Literacy
• Why data literacy now becomes “business speak literacy”  
• Why the data dictionary becomes incredibly important
• Why the biggest skill now becomes; how to ask a great questions
• Knowing what to questions to ask or not ask
• Why the winners will be who can teach Generative AI to act like an analyst
• Why the level of playing field has been raised and what that means for raw talent

In Episode 27 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Ben Boutcher-West, Chief Digitial Officer at Connected Kerb, where they discuss how data is fuelling the EV world, which includes;

• How data is fuelling the EV landscape
• Why it's now all about user convenience
• Why data is the glue that will help realise a reduced carbon environment
• Repurposing a Data Asset into a product and how it flows into the boardroom
• How data is helping to inform future policy around EV investment within both the public and private sector
• Why the EV sector is still somewhat of the ‘wild west’
• The balance between obtaining value now and being seen as the tip of the iceberg of innovation
• Making company targets and KPIs part of daily standards to inform value-generating activities
• The threefold role of any data/digital team to ensure they’re embedded into the business
• The role that data plays in helping shape a sustainable future
• How to ensure that your team is adding value
• The rise of the citizen developer
• Recommendations of people to follow for advice, hints, tips and tricks to start your own citizen developer journey
• The advantages and challenges of working in a start-up when it comes to Data
• How different environments change the role and expectation of the CDO
• The future of the EV sector
• Why there’s likely to be 50-60 EV software start-ups to be launched this year

In Episode 26 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Farouk Ferchichi, President Data & Analytics at Envestnet Inc, where they discuss how Data & Analytics is fuelling digital interconnectivity to help people live a more intelligent financial life, which includes;

• Being in the first playground of Chief Data Officers
• The disruption which means organisations should be investing heavily into data & analytics more than ever
• The pressure on the financial ecosystem after SVB
• The importance of hyper-personalisation in both service and product offering
• What customers now want from their financial institution
• The challenges that FS organizations are currently facing
• The Data & Analytics solutions that help address those challenges
• The solutions to ensure that FS firms are meeting the constantly evolving needs of their customers
• How they’ve built a global open-banking connectivity layer
• The importance of being able to show the customer a 360 view of their financial situation
• The creation of an anonymised national monetary database that holds roughly $5 trillion across 15-20% of US households 
• How Data Products are being leveraged to help people understand their current financial health
• The relationship between hyper-personalization and data products
• The benefits to the customer and the FS industry
• Why large FS institutions are beyond chasing their digital competitors
• Why the operating model is integral for organisations to take advantage of this interconnectivity opportunity
• Why times of crisis provide an opportunity to simplify decision-making processes
• The combustion of financial literacy improvements with digital savviness
• The three things that all FS institutions should be considering to benefit the end consumer

In Episode 25 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Danny Gardner, Social Intelligence Lead at Haleon, where they discuss how to drive business value through the use of social intelligence, which includes;

• A fascinating career journey
• Why 80% of the data from social media is just noise
• Why there’s information that is good to know and then there’s information that’s actionable. 
• The typical use cases you see for social intelligence
• What social measurements are valuable
• The differences in Social Intelligence between B2B and B2C
• The use case that he is the proudest of
• What you need to build a social intelligence capability
• The importance of community building
• The challenges that organisations face that prevent them from taking advantage of social intelligence
• Why more businesses aren’t actively working in the social intelligence realm
• The tools to use for Social Intelligence Initiatives
• How to execute a social intelligence strategy
• How different social media platforms provide different opportunities/challenges
• The challenges of tying it to the bottom line
• How the ROI has been up to 350%
• Why ROI doesn’t have to be positive or measurable
• How to use social intelligence to understand your competitors better
• Why social intelligence can protect your brand image/reputation 

In Episode 24 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Denholm Hesse, Chief Data Officer at BDO UK LLP, where they discuss what the first 100 days as a new CDO look like, which includes;

• The importance of knowing the mandate you have
• Understanding what table you’ve got a seat at
• Why you’ve got to be at the right table to be able to deliver value
• The 3 segments of the first 100 days
• Why you must be able to influence the way an organisation operates to be successful
• The importance of being able to operationalise the strategy
• The benefits and challenges of working for an LLP
• Being the first CDO/Data Leader for an organisation
• Why big tech migrations are hard to prove ROI on
• Why being easy to work with should be a priority
• Why you shouldn’t get distracted by looking for quick wins
• The 3 key things you need to understand before you can think about strategy and vision
• Why doing what you did in your last role won’t work
• What the ultimate job of the CDO is
• Why the tenure of the CDO role will increase
• The importance of a communications plan to share the excitement
• How you can gauge progress based on the questions the data team receives
• Why you need to be in control of the value you can create
• The importance of getting the whole data team to be value-focused
• Why it’s imperative that you know how you’re going to execute
• Why you should create a tangible ROI target for the data team
• What Business Leaders should consider before hiring a CDO
• Why you shouldn’t rush into a CDO role
• Why you should focus on the mandate, the remit and the table you’re sitting at

In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;

• The journey from French National Team to PSG to Parma
• What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"
• The mindset towards data in football/sports is the same as in the corporate world
• How sportspeople aren’t used to working with data despite being surrounded by stats
• Why waiting 6 months to see results doesn’t work in football
• The importance of building your strategic assets despite needing quick wins
• Why scalability is critical
• The key use cases where data usually helps football clubs
• Why data in football is all about allowing them to make strategic decisions to win matches
• The difference in data maturity between different football setups
• Why having lots of investment doesn’t mean you’ll be successful with Data & Analytics
• The importance of working towards a strategic goal
• What's included in Strategy Value Creation for football clubs
• Business Strategy; in football it’s winning trophies, just like in business it’s to make money
• The difference between a Data-Driven strategy versus a Data-Informed Strategy
• What does a data team in a football organisation look like
• The type of projects they deliver
• Why data in football is like most other industries - Literacy and Adoption
• What they’re doing to drive literacy and adoption