In this episode of the Driven & Co. podcast, host Justin Gray welcomes Allen Gannett. Allen is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE.
In this episode, Allen shares why he was compelled to start TrackMaven and how the company acts as a “left brain” for creative marketers who have yet to master data sciences that their roles now require.
Allen also shares insights from his new book, The Creative Curve, which tackles the idea that “creativity is this magical, mystical thing that people either have or don’t have.” He shares highlights from interviews with living creative geniuses, and breaks down the four things individuals can do to nurture their creativity.