Whether you're the CEO, Marketing Director, or an aspiring entrepreneur, there is something in this episode for you. BJ digs into these 5 rules that affect every aspect of your marketing strategy. Hear several timeless marketing truths as well as practical steps to be intentional with your marketing strategy today.

8:28 - #1. You don't know everything!
13:10 - #2. Pick your lanes and stay in them
18:31 - #3. Branding wins hands down
23:40 - #4. What is your unique selling position?
28:56 - #5. Become a marketing follow-up machine

Have you ever wondered how the leading marketers and even your competitors utilize Facebook Ad targeting? We have a free resource for you! Text the word "target" to 678-506-7543 for a free PDF on understanding Facebook ads and how you can use them to advertise your brand to your ideal customer.

The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace.

Driven For Purpose: http://drivenforpurpose.org/

If you have a hard time defining and communicating your brand or if you could use some tips for writing better copy, then this episode is for you. Mike Kim, a marketing consultant, communications strategist, and copywriter, joins us on the podcast to give practical advice on the development and implementation of your brand. He also gives some great tips for improving your copywriting for social media, advertising, etc.

The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace.

Mike Kim: http://mikekim.com/

Driven For Purpose: http://drivenforpurpose.org/

Whether you have a business that is 3 weeks or 3 years old, this episode is for you. Christy Wright joins us on the podcast to explain what a business plan should look like and why you should create one this week. She defines dreams, goals, visions, mission statements and how they can be practically used in your business plan.

The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace.

Christy Wright: https://www.businessboutique.com/

Driven For Purpose: http://drivenforpurpose.org/

When should I make the jump into entrepreneurship? What can I expect during the first months of running my own business? If you have questions like this about your business or are just beginning the journey of entrepreneurship, this episode is for you. Grant Baldwin joins us on the podcast to talk about risk, work/life balance, and when you should make the jump into entrepreneurship.

The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace.

Grant Baldwin: http://grantbaldwin.com/

Driven For Purpose: http://drivenforpurpose.org/

If you're looking for advice on how to better lead your team or if you're thinking about acquiring an existing business, this episode is for you. Entrepreneur and CEO of Roots Academy Kyle Chowning joins us this week on the podcast. Kyle talks about how he came to own Roots and now manages 40+ employees between his multiple businesses.

Kyle also discusses how he became a self-proclaimed bacon chef.

The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace.

Kyle Chowning: http://kylechowning.com/

Driven For Purpose: http://drivenforpurpose.org/

Whether you know absolutely nothing about Facebook Advertising or you've been using it for months, there is something you can learn from this episode. BJ explains all of the basics of Facebook Ads, as well as how much you should expect to spend, how long you should stick with your campaign and more.

The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace.

Driven For Purpose: http://www.drivenforpurpose.org/

Hear the incredibly inspirational story of Bo Parrish - a personal finance coach who went from death's doorstep to being an author and globally sponsored, semi-pro triathlete. Bo tells his story about conquering fear and gives great advice for achieving your business' goals and having focus while dreaming big.

The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace.

Bo Parrish: http://bo-parrish.com/

Driven For Purpose: http://www.drivenforpurpose.org/

Which type of media marketing is best for my business? How frequently should I use these platforms? If you have questions like this about your business' marketing strategy, this episode is for you. BJ goes over several types of media, from traditional to digital, and explains how you can diagnose your business’ media needs.

The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace.

Driven For Purpose: http://www.drivenforpurpose.org/

If you are looking for strategies to continue building your business or if you have an idea to start a business but aren’t sure where to begin, this episode is for you. Christy Wright is a Ramsey Personality, business coach, and speaker. Christy’s Business Boutique, an event that helps entrepreneurial-minded women get started and succeed in business doing what they love, is happening on November 4-5, 2017.

The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace.

Christy Wright: https://www.businessboutique.com/
Driven For Purpose: http://www.drivenforpurpose.org/

The Driven For Purpose Podcast is designed to help business professionals alike develop the keen sense ability to learn how to balance passion, purpose & profits in the marketplace. 

This episode is an overview of what to expect from the show and how you can develop yourself and learn how to grow your business!