Driven Ops Power Talk

In this episode, we dive into a hot topic that's been a big debate in the marketing operations community: Is Marketing Ops truly a part of marketing? Inspired by a viral discussion led by Mike Rizzo on LinkedIn, we discuss the role marketing operations plays in the marketing ecosystem and how marketing ops fuels the processes and data that help drive a successful marketing team.

Let us know what you think: Is marketing ops really marketing?

In this episode, we have another tech review adding to our Tech Review Series. This time, we're diving into Salesloft! Salesloft is a sales engagement tool designed to simplify, analyze, and streamline the sales process. From conversation intelligence and AI-driven prioritization to Chrome extensions and customer support. We discuss the tool's hits and misses, offering insights into how Salesloft can benefit sales teams and beyond. Whether you're in sales, customer success, or marketing, this episode will help you understand how Salesloft can become the control center for your sales operations.

In this episode, we dive into prioritizing an overwhelming workload within marketing operations. With endless to-do lists and constant demands, figuring out what to tackle first can be daunting. Listen as we share practical strategies for deciding between urgent fire drills and less critical tasks, aligning projects with company OKRs, and managing stakeholder expectations. Learn the importance of transparent communication and the use of project management tools like Asana. Tune in for insightful tips on staying organized and focused in the fast-paced world of marketing ops!

In this episode, we talk about a topic that's top of mind for many, AI. Join us in exploring the variety of uses of AI in marketing operations, from enhancing reporting and data analytics to troubleshooting and automation. We share real-world examples and discuss the pros and cons of integrating AI into your day-to-day processes. Whether you're curious about AI's impact on the job market or looking for innovative ways to optimize your workflows, this episode is a must-listen for anyone in GTM operations.

In this episode, we kick off our tech review series with a deep dive into Marketo, one of the leading tools in the marketing operations space. Join us as we explore the hits and misses of this powerful platform, discussing its scalability, usability, and data & analytics capabilities. We will provide an overall rating for Marketo, helping you decide if it's the right fit for your tech stack. You don't want to miss this one!

In this episode of Power Talk, hosts Jazmine Moore and Rebecca Heyse discuss the transition from being a marketing operations practitioner to becoming a strategic partner within your organization. Sharing insights and strategies on how to leverage tools like Marketo and Salesforce to align more closely with business goals and enhance the overall marketing and sales processes.

In this episode, we discuss the world of reporting within Marketing Operations. From CRMs to Marketing Automation Platforms, we explore the strategies that ensure data accuracy and elevate campaign performance. Join us as we talk best practices for reliable reports and making data-driven decisions that drive growth. This episode is packed with tips to help you master reporting.

In our inaugural episode, hosts Jazmine Moore and Rebecca Heyse dive into the role of documentation in within marketing operations. Discover why thorough documentation is the backbone of any successful Go-To-Market strategy, and learn practical tips to streamline your documentation processes.

Whether you're struggling with onboarding new team members, maintaining consistency, or simply looking to enhance your operational workflows, this episode is loaded with tips and best practices to help you master the art of documentation.

For more resources and to learn more, visit us at www.drivenopsconsulting.com

Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.