From our Drivers for Growth in Service research amongst leading service organisations, we learned that many manufacturing companies find it difficult to identify and develop new service business models.

In this podcast we talk with Mohamed Lhari, Director Lifecycle Services Europe from the company Yokogawa, who is sharing with us a great example of how you can identify and develop new service business models together with their customers, they call this method Co-innovation.

Listen now to this very interesting insights shared by Yokogawa.