Jenn McCarron leads the opening session at the 2022 CLOC EMEA Summit discussing the art of storytelling in professional contexts with Maurus Schreyvogel and Emer Kelly. Listen to the group discuss driving change through a narrative arch.

• Act I - The Characters: Getting to know your protagonists and influencers.
• Act II - The Conflict: Understanding the and the hesitations.
• Act II - The Resolution: Offering a solution that leads to better outcomes for your characters.

A special thank you to our CLOC Talk Live from London sponsors, Pinsent Masons.