As markets become more competitive business owners are on a hunt to stand out and beat their competition. Customer experiences play a more critical role in this type of competition. Helping to serve the growing cannabis industry with this is Seed Technology. They offer In-store digital software explicitly designed for cannabis dispensaries. They are on a mission to help you drive brand awareness and heighten those in-store customer experiences from TV menus, self-service ordering, and interactive kiosks. The Head of Marketing, Amber Erickson dives into her role and previous experiences in this industry. With word of mouth and direct traffic driving their conversions Amber, a new member of the team, is eager to optimize their website and drive inbound sales.