Unlock the potential of social media to drive business growth in this thought-provoking episode of The Digital Download. Join us for an engaging session with our esteemed guest, Luan Wise, a Chartered Marketer and Fellow of the Chartered Institute of Marketing (FCIM), with over 25 years of experience in marketing strategy focused on social media growth. Discover the fundamental elements of social media marketing that can align with your business growth objectives and learn how to leverage social media channels effectively to cut through the noise and make a tangible impact.

Luan shares her vast expertise on understanding the audience and aligning growth objectives with social media strategies for real business effects. Listen as she explores the pitfalls businesses face when utilizing social media and the importance of clarity in defining growth, whether financial or personal development. This conversation delves into the evolving role of social media as a tool for brand discovery, the significance of personalized content, and the rise of social search and AI in shaping marketing efforts.

Whether you're dealing with the challenges of engaging content, the nuances of social search, or the strategic integration of thought leadership, this episode offers a wealth of knowledge and practical insights. Don't miss the chance to revitalize your business with actionable social media marketing strategies. Tune in to The Digital Download for an enriching conversation on how to drive long-term, sustainable growth in the digital age!

Highlights -

05:00 Focus on Marketing Fundamentals

12:13 "Measuring Social Media Success"

30:48 Networking Metrics vs. Quality Insights

42:09 Rethinking Platforms and Traditions

46:56 Corporate Social Media Strategy Insights

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

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