The Association Insights Podcast

Driving Change Through Workforce Innovation and Retention


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In this episode of The A100 Podcast, host Colleen Gallagher sits down with Alan Sparkman, CAE, LEED AP, CCPf(x3), Executive Director of the Tennessee Concrete Association (TCA), to explore how associations can take bold steps to address workforce challenges. Alan shares TCA’s innovative programs to attract and retain talent while fostering long-term industry growth.


Key Highlights:

  • Concrete Workforce Innovation: Learn how TCA’s initiatives like participating in Be Pro Be Proud and leading Concrete Quest and Skate for Concrete are inspiring the next generation to pursue careers in the trades.

  • Engaging Current Employees: Alan discusses DriverDash, a gamification platform that boosts employee retention and engagement.

  • Influencing the Future Workforce: Discover how TCA’s Concrete Influencers program will empower industry professionals to share their stories and inspire young talent.

  • Lessons in Adaptability: Alan emphasizes the importance of experimentation, storytelling and action in tackling workforce shortages.

  • Join us as Alan Sparkman offers actionable strategies for association professionals working to solve workforce challenges and build vibrant industry communities.

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    • Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

    • Tune in for more episodes packed with innovative strategies and practical insights to help your association lead the way in workforce development!

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