Change can threaten what employees value in their roles. For people concerned about their reputation, they might fear the change will make people think they weren't doing a good job. For people who value creative freedom, the change might make them feel trapped. For people who have enjoyed the secure confidence of knowing they were the best at their jobs, change might initiate fear that they won't be able to do the job as well as other people. 

To understand the change process and effectively drive change, it's important for you to know what's important to your employees. This knowledge informs your thoughts on how they might respond to the changes you are initiating. 

This episode offers 13 tips for utilizing three change accelerators:

1. Describe what's changing and why it's changing.

2. Seek reactions and feelings.

3. Regain a sense of control.

These accelerators are not always utilized in this order or at the same time. They are tools you can use depending on the change and the people involved with the change.