In this episode Louella is joined by Isabella Phoenix, Channel Sustainability Director, HPIsabella shares the history and aims of HP’s Amplify Impact Programme and its importance to HPs overall sustainability strategy. She underlines the importance of supporting partners to use sustainability as a route to commercial success and how the current economic environment is prompting even more interest.The critical role of data in driving success across a multinational programme and how this generates deep insights into the issues that matter to partners and their customers is a key topic. This is leading to robust engagement with a high percentage of target partners who are sharing deal data as they succeed with sustainability.Isabella shares HP’s plans for the coming year as it seeks to both simplify and deepen the programme. She also discusses the possibility of developing standards as a community and the value of sharing data on DE&I.

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