What if you could shift your approach in product design to focus on what really matters, and thereby create products that truly resonate with your customers?

We've been discovering the importance of considering a variety of inputs early in the design process. Now, we navigate the challenge of prioritizing these inputs to make the crucial trade-off decisions that can make or break your product.

We journey through the world of early concept development, discussing how setting priorities can ensure we deliver what's truly important. We look at how these priorities can guide the product development process and how they can be adjusted when new information arises. From surprising test failures to unexpected customer issues, we explore how to reassess our priorities based on these fresh insights.

Along the way, I'll be sharing more tools and techniques from previous episodes to help you prioritize your ideas effectively. Get ready to enhance your approach to product design and development and create products that your customers will love!

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ABOUT DIANNA
 Dianna Deeney is a product development process strategist with over 25 years of experience in regulated industries. She is president of Deeney Enterprises, LLC, where she helps product development teams make better decisions upstream — before costly design mistakes get built in.