We’re always trying to connect with our customers. And the digital, independent world of the internet can make that challenging sometimes. How do we retain engagement, encourage customer conversations, and build relationships? CataBoom has combined the need for connection and the explosive world of gaming to create a platform that automates the ability to create responsive game mechanics in minutes that can be deployed on any web-enabled device across any customer or employee touchpoint. The Head of Commercialization, Wally Schlaegel dives into CataBoom’s inception, its wide reach, and acquisition channels. Yes, they certainly practice what they preach; driving growth and conversions through interactive gamification. Wally is eager to ensure that their website is more of an interactive experience than a content library.