Sales leader and author Leslie Venetz joins host Steve Whittington to share her proven strategies for outbound sales success. In this episode, Leslie unpacks the critical role of active listening, how to shift from product-centric to outcome-focused messaging, and what it takes to build a repeatable revenue pipeline. She also discusses how to foster trust-based sales cultures, why cold calling still works, and key takeaways from her new book Profit Generating Pipeline. Whether you're leading a startup or an enterprise team, this episode is packed with actionable sales insights and GTM systems thinking to help you drive predictable growth.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

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In this episode of Driving Growth, Steve Whittington dives into one of the most overlooked growth levers in B2B: account management. Learn how to tier your accounts, create actionable account plans, and operationalize your customer retention and expansion strategies. Whether you're managing a dealer network, running a professional services firm, or building a go-to-market system for your manufacturing business, this episode outlines the step-by-step process for transforming your post-sale approach into a predictable revenue engine.

Discover how to forecast with confidence, leverage Quarterly Business Reviews (QBRs), and avoid revenue leakage in underperforming territories. If 80% of your growth comes from existing customers, this is the blueprint for unlocking it.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency

In this episode of Driving Growth, host Steve Whittington sits down with Brett Schmidt, CEO and co-founder of CORR Grain, to explore how a Saskatchewan-based startup became a major force in Western Canada’s agriculture sector. Brett shares how deep customer listening, a strong internal culture, and CRM adoption helped CORR Grain scale sustainably. Tune in to hear real-world insights on account management, customer retention, and building a data-driven go-to-market system in a traditional B2B industry.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency

In this episode of Driving Growth, Steve Whittington unpacks how implementing a weekly sales scorecard can transform your B2B team's performance. Learn why most teams miss revenue targets—not due to lack of effort, but lack of clarity on leading indicators—and how to fix it with a mathematical model, regular measurement, and a system-driven culture. If you're ready to turn your business into a revenue factory, this episode is your blueprint.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency

Chad Jones shares the journey from working at Apple to founding Push Interactions, a custom app development firm. He reflects on the pivotal role of brand positioning, evolving sales strategies, and learning the hard truths of go-to-market execution. Chad opens up about transitioning from founder-led sales, the missteps in hiring, and how aligning with the right clients has led to their most successful year yet.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency

In this episode of Driving Growth, host Steve Whittington breaks down the essential components of a scalable, inspectable B2B sales process. Learn how to align your sales process with your revenue model, choose the right sales model, integrate sales methodologies, and design buyer-centric stages that drive results. Steve also explains the power of sales collateral, CRM integration, and how to strategically apply force and friction to accelerate deal velocity. Whether you're selling through channel partners, inside sales, or direct field reps, this episode is packed with actionable insights to transform your sales into a repeatable revenue engine.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency

In this episode of Driving Growth, Steve Whittington sits down with Sam Jenkins, Managing Partner at Punchcard Systems and CEO & Co-Founder of Standard Field Systems. Sam shares his journey from hands-on technologist to entrepreneur and thought leader, building service and product-based tech companies with a focus on long-term sustainability, leadership development, and scalable systems.

They discuss how Punchcard Systems is evolving from a professional services firm into a systematized, IP-driven growth engine, while also spinning out scalable product companies like Standard Field. Sam talks about transitioning away from founder-led sales, onboarding a Head of Growth, and implementing playbooks, team alignment, and delivery systems that double as a sales mechanism. He unpacks the differences between professional services and SaaS models, and how investing in customer onboarding, leadership training, and ideal customer profiles drives predictable, sustainable revenue growth.

The conversation also touches on the importance of customer feedback, the courage to specialize, and building systems that allow organizations to scale intentionally in the face of technological disruption. If you’re a founder or business leader looking to scale beyond ad-hoc sales and build a revenue engine rooted in customer outcomes and reproducible value, this episode is a must-listen.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency

To grow your business by 30–40%, focus on doubling down on your Tier 1 clients — the ones who buy the most and work best with you. In this episode, Steve Whittington dives deep into a foundational part of any go-to-market system: customer understanding, identifying your Ideal Customer Profile (ICP) and the key personas within it.

You’ll learn how to segment your existing customers by revenue tiers, define firmographic and psychographic traits of your ideal clients, and map out the buying committee — from champions and influencers to economic buyers and end users. Steve walks through real-world strategies to validate your ICP using first-party data, customer interviews, and sales engagement insights. He also shares practical tips on aligning your sales and marketing efforts to reach only the customers you serve best.

If you’re building a repeatable, scalable revenue engine, this is the episode to bookmark.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency

In this episode of Driving Growth, host Steve Waddington sits down with Robbie Butchart, Chief Revenue Officer at Launchcode and VP of Sales at Patronscout, to discuss what it takes to build a predictable revenue engine. Robbie shares insights from his 20+ years in B2B sales and business growth, covering topics like go-to-market strategies, breaking down silos, aligning teams around revenue, and leveraging AI for sales enablement. Whether you're scaling a startup or optimizing an established sales team, this episode is packed with actionable insights to help you systemize success and drive consistent growth.

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency

In this episode of Driving Growth, we break down the two essential motions every business needs for sustainable revenue growth: acquisition and retention/expansion. Learn how to use mathematical models to forecast growth, determine your cost of growth, and optimize your sales and marketing tactics for maximum efficiency. Whether you're evaluating trade shows, inbound marketing, or outbound sales, this episode will help you make data-driven decisions to scale your business effectively. Tune in and start building your predictable revenue factory today!

Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth!

Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.

LinkedIn: linkedin.com/company/weareroadmap/
Instagram: instagram.com/weareroadmap/
Facebook: facebook.com/weareroadmap
YouTube: youtube.com/@roadmapagency