Introducing Genevieve Hehir, our new Commercial Partner specialising in Automotive Law.

In this episode, we explored Genevieve’s extensive experience in the automotive industry, from her work in class actions to advising Australia’s leading automotive brands. In this dynamic and evolving industry, she shared valuable insights changes affecting the sector—including the industry’s shift from the traditional franchise model toward direct-to-consumer sales, such as agency relationships with dealers and online sales models. With the influx of new EV brands entering the Australian market, we also discussed the impact of greenwashing claims when advertising EVs, data privacy and Australia’s foreign investment review board approval process. The automotive landscape is evolving rapidly, and we’re here to provide expert guidance every step of the way. Stay tuned for more insights from Genevieve as we continue to unpack these exciting changes.