What drives the long-lasting growth of an agency? Is it social media, content marketing, email marketing, web design & development, or direct mail? Kevin Planovsky of Vert Digital believes that everything can be figured out from over a decade of running an agency, but make sure they are rooted in objective business goals. We sit down with him today as we talk about Vert’s growth over the years, the importance of knowing which clients you serve, and RFPs or requests for proposals (and why we dislike them).