Driving Online Engagement w/NASCAR’s Mamba Smith

Sports social media content is the lifeblood of teams and organizations in today’s digital landscape. Social media is where the next generation of supporters are, as 43% of Gen Z fans use social media platforms while watching sports. Creating digestible content that captures attention is critical in a competitive online space. This content is about generating hype for events, athletes, teams, franchises, and even the sport itself to create lifelong fans and brand advocates. Today’s guest on the WorkInSports Podcast is Dylan “Mamba” Smith, NASCAR Chief Hype Officer. Born in Haiti, Smith moved to the US as a child and grew up in Vermont, where he gravitated toward motorsports. He began as a mechanic in Rev Racing’s K&N; Pro Series and continued working on race cars with different groups until landing a marketing and public relations specialist job with MDM Motorsports in 2017. He founded his own company, Mamba Media, in 2020 and secured his current position with NASCAR in 2021.

Smith joins VP of Content and Engaged Learning Brian Clapp to discuss:

• The impact of Rev Racing’s Drive for Diversity (D4D) team in helping him launch his career in motorsports • How he made an impression with NASCAR to earn his role as Chief Hype Officer • What a typical race weekend looks like from his job’s perspective

Catch Smith’s entire perspective by listening to the full episode. Also, subscribe to the WorkInSports Podcast for more sports career advice. Additionally, you can find more content on our YouTube channel!