Driving Outcomes

Do you know what it is like to not have an easily identifiable economic transaction history of purchases and sales to live? Did you know having a credit report is the difference between economic equality and economic inequality? For many individuals around the globe, there is no economic record of their economic history or transactional data. BanQu helps individuals who provide materials that contribute to MNC supply chains with a business track record to win supply contracts, secure loans, and gain control over their finances. BanQu is able to truly address gender inequality and poverty through sustainable finance all with the ease of sending a text message. BanQu also helps large multinational corporations ("MNC") cut supply chain costs and improve their social and environmental performance at a time when consumers want to buy green ethical products that help the environment and consumer. As a company, BanQu, is being rewarded for doing the right thing as a start-up, and as an example of social enterprise in a short four years is predicted to achieve $3 to $4 million in revenue.

Much like Uber or Lyft have forever changed the taxi industry, Search Engine Optimization (SEO) replaced Yellow Pages and traditional print advertising. Today, we interviewed John Vuong, Founder of Local SEO, in Toronto, Canada. John shares how he was forced to evolve and begin anew after he worked for Red Pages that wanted to follow Yellow Pages and both disappeared. John talks today about the significance of SEO and how it works with social media, but also how you can and should start focusing on SEO to boost awareness and thought leadership in a pandemic world of digital marketing existence.

Aside from the restaurant industry, the manufacturing and distribution sector has been hit hard. Mary Lyn Baker is the CEO/owner of a company called DH Casters in Ontario, California. As part of this podcast she shares how her manufacturing/distribution company after 35 years of business addressed the government shutdown related to COVID-19, and the decisions she has consistently had to make to overcome the economic impact of COVID-19.

Mary Lyn shares how she has approached or changed decision-making in her business to adapt and address the new normal while also sharing about new federal legislation opportunities that she's working on with others like Senator Diane Feinstein (California) for small businesses.

Traci meets with Nejeed Kassam, CEO of Keela, and Samantha Lego, Director of Marketing, to learn more about what Keela can help do for non-profit organizations. Nejeed and Samantha talk about how the integrated technology can help vastly improve donor fundraising and the additional resources available on Keela's website. Including discounted pricing arranged by Keel and The Mark for listeners in the audience (https://www.keela.co/partner/the-mark)

Traci summarizes the key takeaways from Episodes #1 through #3, and how the three episodes are related together especially as the audience listens to subsequent podcast episodes in June that will cover some of the specifics from Episodes #1 through #3. Takeaways from specific industries, organizations, and/or companies that are focused on resilience, agility, and data.

Traci talks with Roe Rogers who has his own consulting practice. Roe is a former McKinsey and Company, and KPMG consultant with over 15 years of experience working in supply chain and large amounts of data. To follow up on the last episode on organizational agility, Roe and Traci both discuss how data can help leaders make clear, decisive, decisions especially as they face challenges with making simple quick decisions today. Some of the questions asked are:
- Who can benefit the most from data? Is it any one particular industry or type company?
- Where should a leader start to incorporate data into their organization when there is so much to focus upon right now as a leader?
- How or where should someone start if they are opposed to or fear quantitative information and data?
- How can focusing on data help to reduce costs?

Traci talks with Mark Marone, Director of Research and Thought Leadership for Dale Carnegie, and Steve VerBurg, co-owner of Dale Carnegie of Orange County who has 25 years of leadership experience as coach and trainer, about Organizational Agility. Together they all discuss agility as a follow up to Driving Outcomes prior podcast on workforce resilience which is related to organizational agility, and help answer the questions:

- What is agility and change management?
- How do you develop agility?
- What is artificial intelligence and how does it relate to agility?
- How is social and creative intelligence related or why is it important?

This podcast helps answer the following questions: What is Resilience? How Can Resilience Be Developed in Individuals? What Can Leaders Do to Increase Resilience in Their Teams? What Can Organizations Do to Create an Environment of Strength?