Joanna Cooper, General Manager at Daimler Truck North America, is proving that people-led leadership drives measurable results. Her approach has already delivered more than $13 million in operational efficiency improvements across the organization.

Starting as a Procurement Specialist, Joanna rose through the ranks by embracing digital transformation and leading change with her teams. She grounds her leadership in the ACTIVE framework: Authenticity, Courage, Trust, Integrity, Vision, and Empathy – believing that when people are trained, trusted, and empowered, business success follows.

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