Tackling sustainability within international cotton supply chains cannot be done with a one-size-fits-all plan. Both goal setting and measurements must account for the variety in global conditions. 

Better Cotton remains cognizant of this fact as it reviews its standard to target greenhouse gas reduction and regenerative agriculture, among other pressing sustainability issues. “Although it’s one standard, it really does need to be adapted locally wherever you go,” said Alan McClay, CEO of Better Cotton.

Listen to the fireside chat between McClay and Sourcing Journal sourcing and labor editor Jasmin Malik Chua to learn more about Better Cotton’s sustainability goals and environmental and social initiatives, and why sustainable practices are linked with preventing farmer poverty.

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