Timestamps:

00:55 - How PMMs should drive revenue

05:46 - The focus on leads vs. the focus on revenue

08:18 - How to make sure PMMs drive revenue

10:45 - Why stakeholders don't understand the impact of messaging

16:16 - Balancing strategic projects with tactics as a PMM

22:46 - How to manage ongoing requests

27:38 - How to enforce a research phase on strategic projects

31:50 - How to help change priorities internally

35:46 - What to do if you're doing more lead gen than revenue capture?

Show notes:

Olivine and Winter - B2B Messaging Course

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